Virgilio Mineo Email and Phone Number

Responsible for Opel carline Astra, Cascada, Zafira & Insignia Ensure the competitiveness of each product along the lifecycle Develop Marketing Plans for each Brand of Compact & Mid cars in terms of volumes, prices, sales allowances, advertising and competitors strategies.Develop Advertising strategy (TV, Print, Internet, Researches) in coordination with the Marketing Services dpt.Commercial launch of new products

Manage a strategic online customer marketing program to improve brand awareness, customer satisfaction and ROI Analyze and Report on digital campaigns with adhoc/weekly/monthly reportingEnsure Social Media integration into all marketing activitiesAnalyze website traffic and sales data for trends to identify and quantify customer habits and behavior using this data to improve online performancesCoordinate local agencies

• VOLUMES AND PROFIT for the assigned perimeter • MANAGEMENT and further DEVELOPMENT of relationships with the national and international key clients • DEFINITION OF SALES PROPOSALS according to the guidelines established with the sales management • DEALER SUPPORT in their own sales in the B2B channel

Responsible of following activities:• VOLUMES AND PROFIT for the assigned perimeter • MANAGEMENT and further DEVELOPMENT OF RELATIONSHIPS with the national and international key clients • DEFINITION OF SALES PROPOSALS according to the guidelines established with the sales management

Responsible of following activities: • PLANNING: Supporting and coordinating the entity in the preparation of Actual, Budget and Forecast P/L• BUSINESS ANALYSIS: supporting commercial management, providing ad hoc analysis per market per client • CONTROL: realising P&L analysis • REPORTING: preparing and publishing monthly closure consolidation of the entity and reporting for the HQ

Responsible of following activities: • PLANNING: providing sales/stock forecast analysis• PRICING: pricing definition of used cars end commercial policy• REPORTING: preparing and publishing monthly management reports• SALES: direct deal with specific client