Virginia Applewhite Email & Phone Number

Florida, United States

Florida, United States

• Led the development and execution of visual merchandising strategies, integrating data-driven insights from Tableau, following company guidelines and finding creative solutions to optimize floorsets, enhance brand engagement and drive optimal customer experience.• Managed retail operations by analyzing KPIs such as Conversion, ATV and UPT and generating sales strategies, achieving a record of $250k total net sales on opening weekend and maintaining 30% conversion monthly.• Coordinated front and back of house operations by managing inventory, optimizing sales floor recovery, analyzing product behaviors, and improving supply chain efficiency through RFID technology.• Guided sales and operations associates through continuous coaching and team organization, cultivating a high-performing team dedicated to operational excellence and customer satisfaction while constantly monitoring KPIs and best performance evaluation.• Provided on-site customer service support and coordination, responsible for resolving issues and making critical decisions under pressure.

Colombia

• Built a company under sustainable practices: clean apparel supply chain, eco-friendly materials like hemp and recycled fibers and fair trade, positioning the brand as an industry leader and receiving an award in a Business Model Program for innovation and outstanding performance.• Developed and executed Project Ceiba: planting one tree for every purchase, contributing to environmental conservation.• Led cross-functional operations including business strategy, product development and production, sales and marketing, excelling first year’s sales goal and maintaining a 30% annual growth for three years straight.• Analyzed key financial ratios and indicators like revenue growth, profit margins, and inventory turnover to make business decisions, forecast production, sales and create marketing strategies.• Created and managed all offline and online branding strategies resulting in strong brand awareness and a solid community who engaged and converted.• Developed digital marketing and social media strategies by conducting market research, data analysis and creating content strategies to drive successful customer journeys and sales funnels; utilizing Google Analytics, Google Ads, Meta and Pinterest.• Coordinated e-commerce management and merchandising, specifically Shopify and Mailchimp: website building, content, customer journeys, CRM, stock, and integrations with digital marketing.• Attended trade shows as brand representative consolidating the brand, creating strategic alliances and opening new sales channels.• Managed business relationships with vendors, suppliers and clients through effective communication and planned operation.

Coral Springs, Florida, United States

• Created and executed internal training programs for new hires, significantly improving efficiency and processes optimization.• Built multi-million dollar media plans, optimizing budget allocation for maximum ROI across diverse marketing channels.• Partnered with cross-functional teams to develop and execute integrated offline marketing campaigns, enhancing brand visibility for Humana.• Pioneered data-driven market research methodologies, uncovering actionable insights that shaped strategic marketing decisions.

Miami, Florida

• Conceptualized and executed store activities such as social gatherings, small format concerts and photoshoots; integrating with social media communications resulting in strong community building, amplifying brand presence and leveraging customer engagement.• Created social media content and managed community by integrating store operations and customer service to boost sales and enhance organic branding.• Excellent customer service and relationship building by effectively communicating brand values, product features resulting in a strongly engaged community.• Meticulously managed inventory, visual merchandising and store administration, ensuring optimal product availability and an appealing shopping environment.

Caracas, Venezuela

• Implemented brand guidelines and marketing strategies into content creation and copywriting for Smirnoff Venezuela and Smirnoff ICE Venezuela, resulting in 40% increase in user engagement• Coordinated and created social media content aligned with events/offline activities• Created content and managed editorial calendars for other Consumer Package Goods (CPG) brands such as Twistos and Clinique• Actively participated in group meetings between agency and clients for planning and execution of digital and offline marketing campaigns

Caracas, Venezuela

• Design and provide workshops for training sessions• Plannning and coordination of camp seasons and events: schedules, suppliesand team leadership• Management of marketing and events• Leading of marketing strategies alongside social media and creative agencies• Organized summer programs and team building events for employees for companies such as Coca-Cola, Alfonzo Rivas & CIA., Bancrecer

Caracas, Venezuela

• Sales and Marketing Assistant Management.• Human Resources Coordinator.

Caracas, Venezuela

• Senior counselor working with children from 4 to 14 years old.• Multiple workshops on the matters: First Aid, Songs and Games, How to Handle Bullying, Different Children and How to Handle them, Leadership, Public Expression, Handling Conflicts, Abstract Thinking, Teamwork, etc.• Creative thinking and preparation for every season.• Awarded Best Counselor on Summer 2008.

Caracas, Venezuela

• Assistant Kindergarden English Teacher

Organizational Communications, Business/Corporate Communications, Miami, Florida

Organizational Tracks

Mass Communications, Caracas, Venezuela

Marketing Communications

High School Diploma, Caracas, Venezuela

Master'S Degree, Outdoor Industry Mba