Virginia Bates Email and Phone Number
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A passionate collaborator and storyteller leading client, marketing, digital and creative teams to develop best-in-class marketing campaigns that drive engagement, increase sales and move consumers down the funnel. Deep knowledge creating effective marketing plans for a wide range of industries and facilitating strategic planning to get the best out of multidisciplinary teams. Professional copywriter, turning complex ideas into simple, motivating stories, presentations and proposals.CORE COMPETENCIESMarketing Strategy • IMC Plans • New Product Launches • Brand Positioning • Sales PromotionsCopywriting • Corporate & Sales Presentations • RFP Development • Web Content • AdvertisingWorkshop Development & Facilitation • Customer Journey • Market Research • Actionable Insights Shopper Marketing • Voice of the Customer • Exceptional Communicator • Active Listener • StorytellerProblem Solver • Results Driven • Optimist • Deliverer • Brainstormer • Creating Buy-In • Tenacious
Goldberg Segalla
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Content SpecialistGoldberg Segalla May 2021 - PresentBuffalo, New York, Us
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Marketing ConsultantVb Marketing Consulting Dec 2014 - May 2021• Developed national shopper marketing and sales promotion programs for national brand of eyeglass lenses.• Wrote 11-module “Money Smart” education program for First Niagara Bank, teaching a full range of banking services to under-served consumers.• Facilitated workshop sessions to develop 1- to 3-year marketing plans for WNY non-profit agencies; Family Justice Center and the Boys and Girls Clubs of Buffalo.• Crafted RFP responses for marketing agency new business opportunities.
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Marketing ManagerWorldwide Protective Products Llc Nov 2015 - Aug 2020Hamburg, Ny, Us• Established the Marketing function within this manufacturer of personal protective equipment and aligned with Sales to deliver a $10M sales increase in just 4 years.• Provided marketing support to 3 business groups as well as Sales, establishing complete marketing plans and annual budgets for each, driving increased awareness and sales volume.• In-house development and execution of all new product launches, sales material, video presentations, new website, and distributor co-op marketing programs saved the company $75K annually. -
Marketing ManagerBerenson Corp Jul 2014 - Dec 2014Buffalo, Ny, Us• Turned around a behind-schedule new product launch and broke the company’s 5-year streak of failure to launch new products in time for KBIS, the industry’s key national trade show.• Developed an aggressive schedule and led the 4-person Marketing team through completion of product design, branding, and fully integrated marketing launch program. -
Director Of Promotion PlanningEric Mower + Associates Mar 2004 - Jul 2014Syracuse, Ny, Us• Delivered $275K in incremental agency billing by identifying a common client need, developing proprietary EMA Retail Boot Camp product, and selling it in to key accounts and prospects.• Pitched, developed and executed national, regional and account-specific retail promotions with budgets from $60K to $1M; honored with 17 national PRO Awards for promotion excellence.• Moved the agency’s national ranking in the PROMO Top 100 from #44 to #17, with special recognition as one of the nation’s Top 10 Retail Shopper Marketing Agencies. -
Asociate Creative DirectorEric Mower + Associates Jun 1994 - Mar 2004Syracuse, Ny, UsPrimary copywriter for Transitions Optical, Kodak, Lactalis, Fisher-Price, HSBC bank and other key accounts.
Virginia Bates Skills
Virginia Bates Education Details
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Medaille UniversityPr
Frequently Asked Questions about Virginia Bates
What company does Virginia Bates work for?
Virginia Bates works for Goldberg Segalla
What is Virginia Bates's role at the current company?
Virginia Bates's current role is Marketing Strategist - Copywriter - Content Specialist - Workshop Facilitator - Sales Promotion Professional.
What is Virginia Bates's email address?
Virginia Bates's email address is vb****@****ive.com
What is Virginia Bates's direct phone number?
Virginia Bates's direct phone number is +131546*****
What schools did Virginia Bates attend?
Virginia Bates attended Medaille University.
What are some of Virginia Bates's interests?
Virginia Bates has interest in Civil Rights And Social Action, Education, Human Rights.
What skills is Virginia Bates known for?
Virginia Bates has skills like Integrated Marketing, Advertising, Marketing Communications, Copywriting, Creative Direction, Customer Insight, Email Marketing, Digital Marketing, Retail, Sales Promotion, Direct Mail, Brand Development.
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