Virginia Blake Email & Phone Number

Stamford, Connecticut, Us

• Lead the West Division Market Intelligence Team for that includes the Northwest, Midwest, Great Lakes and West Regions. Manage a team of 16 employees.• Leverage and maintain a robust set of strategies and tools to track and document all facets of competitor activity, including competitor expansion and upgrades, new technology deployment, products, pricing and advertising for Internet, Voice, Video and Mobile product lines.• Analyze region and DMA performance and growth trends based on the impact of single and multiple competitor overlap, competitor network technology, products & pricing, and promotions.• Partner with regional leads in Operations, Sales, Cable Stores, and other functional groups to gather competitive intelligence and to share competitive insights as appropriate.• Proactively identify new and emerging competitive threats within each market and determine the level of risk to Charter’s growth.• Collaborate with Corporate partners to share competitive insights and to develop market-based action plans.• Make recommendations for targeted offers and local media for areas with competitive risk factors and performance deficits.• Lead the Commercial Proactive Build program across all Market Intelligence regional teams to build out un-served commercial areas to drive growth in small business and enterprise level products. Engage in further program development and alignment with the corporate teams.

Stamford, Ct, Us

• Track and analyze Marketing campaign performance for multiple channels across the company's acquisition and upgrade efforts.• Synthesize actionable insights and analysis from the results for Marketing leadership review.• Defined the reporting road map and data requirements to standardize campaign reporting across the enterprise after the reorganizing to a centralized organization structure.• Built a Tableau based set of self-service campaign performance dashboards to facilitate real-time delivery of results in an interactive tool. This allowed the Marketing team to drill down into results for deeper performance insights.

Stamford, Ct, Us

• Standardized reporting for customer activity, insights, and analysis for the West Region after reorganizing from a decentralized organization structure. Built the new team to deliver subscriber reporting for the new organization.• Created a consolidated suite of dashboards to track customer performance and to deliver high-level customer activity insights to senior leadership.• Developed a regional promotional roll-off database to track customer behavior and revenue migration during the campaign roll-off window. Provided guidance to the corporate pricing team to establish standardized reporting for the enterprise promo roll-off reporting tool.

Stamford, Ct, Us

• Partnered with the Marketing team to create detailed campaign performance reporting template to evaluate the impact and effectiveness of marketing campaigns. Key metrics include take-rates, sell-in and ARPU versus control groups, performance by strategic segment and post-campaign migration tracking.• Championed the deployment of enterprise database reporting tools and solutions within the Region to standardize metrics and reporting across the organization.• Developed competitive landscape reporting to track competitive activity and to identify areas of vulnerability, as well as opportunities for retention, win-backs, and competitive product rollouts.• Trained front-line agents to sell using effective competitive strategies and information. Created job aids and tools designed to help facilitate the sales process.

Stamford, Ct, Us

• Responsible for achieving sales goals across all channels within the division.• Led the Direct Sales and Outbound sales teams, improving year over year sales performance across the Division for every product line.• Managed commission plans and incentives for sales teams.• Developed budgets, forecast and goals for each sales channel.

Philadelphia, Pa, Us

• Managed revenue growth and expenses for the Internet and Voice product lines.• Budgeted and forecasted subscriber growth. Managed sales performance by channel for Internet and Voice services.• Project managed new launches for Internet and Voice products, new product enhancements and other product related operational initiatives.

Mba, Marketing

Bachelor'S Degree, Communication, General