A marketing professional who is analytical, results-oriented, and has a strategic mind that focuses on developing sales oriented ABM and BBM programs for commercial lending and mortgage lending software in order to increase and quicken deals in the sales pipeline. Her interest in marketing and hard work makes her exceptional at building strong teams, creating good alliances, and ensuring a conducive environment for marketing. She embodies an outcome-driven marketer with a mix of market wisdom… Show more A marketing professional who is analytical, results-oriented, and has a strategic mind that focuses on developing sales oriented ABM and BBM programs for commercial lending and mortgage lending software in order to increase and quicken deals in the sales pipeline. Her interest in marketing and hard work makes her exceptional at building strong teams, creating good alliances, and ensuring a conducive environment for marketing. She embodies an outcome-driven marketer with a mix of market wisdom and knowledge about technology as she drives growth. She has acquired a wealth of expertise in the financial services sector as a result of her diverse experiences in various SaaS-powered companies. When it comes to negotiating contract terms with various marketing channels including media buying, social media partners, third-party software partners or content affiliations among others, no one does it better.Career Highlights- Achieve 460% quarterly growth in MQLs and SQLs.- Execute targeted and engaging marketing strategies for the commercial mortgage lending industry, driving a 350% increase in ICP pipeline deals through industry-specific ICP ABM persona-based campaigns.- Develop innovative content strategies for products, services, and campaigns.- Pioneer competitive strategies.- Lead SEO-based content strategy that improved organic results and increased site traffic by 660%.- Incorporate winning tactics into the company's content ecosystem across all mediums.- Create effective, data-driven content programs that connect marketing objectives with company goals. - Develop the HubSpot automation architecture to support sales, marketing, and executive reporting needs. - Develop a streamlined framework for effective cross-functional collaboration. - Real-time, personalized executive reporting enables data-driven decision-making. - Enhanced the CRM experience, improving efficiency and connectedness with Sales and Marketing and across the organization. Show less

Strategic IIoT marketing strategist, digital technology leader, and evangelist with a strong focus on IIoT, working to bridge the innovation gap between industrial enterprises and emerging technology. Passionate about realizing the next generation of the IIoT space within wireless sensor technology and innovative automation, data analysis and powerful AI/ML analytics.

Executive Marketing Consultant. Top Performing Global B2B SAAS Marketing and Communications Professional, specializing in the startup space, B2B SaaS. As a strategic marketing professional I provide a disciplined methodology and approach required to articulate a comprehensive marketing architecture and communication strategy to my clients. A creative, innovative digital marketing and communications expert, combining strategic marketing planning with brilliantly executed digital marketing… Show more Executive Marketing Consultant. Top Performing Global B2B SAAS Marketing and Communications Professional, specializing in the startup space, B2B SaaS. As a strategic marketing professional I provide a disciplined methodology and approach required to articulate a comprehensive marketing architecture and communication strategy to my clients. A creative, innovative digital marketing and communications expert, combining strategic marketing planning with brilliantly executed digital marketing techniques to help clients achieve their business objectives.• Revamped/redesign of client website with lead gen in mind; implementing gated content download strategies to build lead gen.• Development of investor relations material.• Led and executed components of webinar marketing events for lead gen.• Director of Marketing role for Celebree Learning Centers and Web Ad.vantage (a online marketing company specializing in SEO, PPC and online advertising for Fortune 500 companies), managing the marketing team and other vendors.• Spearheaded, produced and executed a first-ever online competition with over 200 attendees, 12 contestants and 6 panelists to generate leads for Redeam, a SaaS technology and solutions startup in the tourism and experiences industry.• Management and execution of the client’s digital marketing programs including email marketing, PR and content marketing and social programs; responsible for growing Redeam’s digital marketing lead gen (MQL/SQL) by 830% in one year.• Executed extensive design and writing components for all types of print and digital marketing campaigns. Show less

As Chief Marketing Officer at Ezassi, a fast-growing innovation technology solutions company, Virginia heads up the innovation strategy, roadmap and vision for Ezassi's software and solutions. In this role, she also overseas the shaping of the company within sales, communication and marketing strategies. Her efforts have helped the company to experience explosive growth and become a more recognizable name in the innovation technology space.A key member of the executive team developing… Show more As Chief Marketing Officer at Ezassi, a fast-growing innovation technology solutions company, Virginia heads up the innovation strategy, roadmap and vision for Ezassi's software and solutions. In this role, she also overseas the shaping of the company within sales, communication and marketing strategies. Her efforts have helped the company to experience explosive growth and become a more recognizable name in the innovation technology space.A key member of the executive team developing global B2B marketing strategies for enterprise-level technology scouting and ideation management software – SaaS subscriptions and emerging technology big data services. Rebranding the business to build revenue and develop acquisition strategies and spearheading brand awareness, digital marketing, public and media relations, sales development, and operational initiatives. Management of remote team, partners, and vendors. Brand, market, product development and investor / board of director key composer and executive.At Ezassi, she has been an integral part of developing the third and fourth iteration of their innovation software. Her cutting-edge style focuses on creating a lean and agile approach to sales, marketing and product development that streamlines processes and produces results faster.• Managed and led remote team• Executed MQL lead gen programs and practices, companywide; increasing lead gen by more than 3,000% and client growth by 2,300%• Drove significant revenue growth w/ 40% of new business from digital marketing strategie across multiple verticals• Put Ezassi on the digital map with excellence in SEO results with first-page ranking for key terms — content marketing/SEO tactics• Partner relationship management, integrating a 3rd party software to elevate the company’s offering and expanding exponential growth• Quarterly investor relations presentations including sales & marketing analysis & reporting, financial reporting; quarterly investor meetings Show less

Leading, directing, and managing the organization's overall proposal capture management, marketing, strategic planning programs and strategies. Directing all proposal response activities, applying a strategic approach to leading proposal development efforts including driving the win strategy and conducting competitive analyses in a collaborative environment with capture managers, subject matter experts, and senior leadership team. Leading the proposal and marketing efforts for the comprehensive… Show more Leading, directing, and managing the organization's overall proposal capture management, marketing, strategic planning programs and strategies. Directing all proposal response activities, applying a strategic approach to leading proposal development efforts including driving the win strategy and conducting competitive analyses in a collaborative environment with capture managers, subject matter experts, and senior leadership team. Leading the proposal and marketing efforts for the comprehensive Maryland educational before and after school programs winning bids within 8 counties, 10 locations. Development of the annual marketing plan and the implementation of all initiatives and tasks including tracking and reporting analysis. Marketing and communications initiatives include community outreach, public/media relations, budget planning and management, brand strategy and implementation, creative design, design and execution of all marketing collateral, copywriting, proposal development, presentations, web development and content management and all aspects of web site marketing, including search engine optimization, and event planning and strategy. Development of marketing tracking and analysis tools. Responsible for generating leads and driving traffic to the 19 educational institutions in seven (7) counties. Marketing campaign and strategic launch of four (4) new locations. Improvement of internal communications with existing customer-base.• Total redesign of website; targeted SEO tactics for each school’s local location as well as corp industry presence• Through digital & traditional marketing strategies, grew B2C lead gen by more than 2,400%• Spearheaded digital marketing, event marketing & traditional advertising strategy to ensure each new location reached a 49% enrollment goal by open• Design & writing for all types of print and digital marketing campaigns• Led & managed marketing activities & marketing teams for more than 20 regional locations Show less

Oversight and implementation of the proposal development team to include the development of proposal boilerplate library contents, templates, graphics, project profiles, pricing, resumes, and tracking tools. RFP analysis, developing win themes and strategy, coordinating writing teams and sub-contractors, price to win, and final editing, publishing, and delivery. Increasing proposal win rate by 30%. Management and implementation of the company’s marketing and communications strategies consisting… Show more Oversight and implementation of the proposal development team to include the development of proposal boilerplate library contents, templates, graphics, project profiles, pricing, resumes, and tracking tools. RFP analysis, developing win themes and strategy, coordinating writing teams and sub-contractors, price to win, and final editing, publishing, and delivery. Increasing proposal win rate by 30%. Management and implementation of the company’s marketing and communications strategies consisting of traditional marketing (research and analysis, affiliate partner programs, direct mail, copywriting, event planning, media relations, advertising, and branding); internet marketing (web site development, web content management, search engine optimization, paid keyword inclusion, e-mail marketing, online advertising and link building); and design and development of company-wide marketing materials (brochures, fact sheets, case studies, proposals, and presentations). Performed internet marketing research and analysis, including competitive research. Extensive tracking and ROI analysis for all marketing initiatives, resulting in exceeding sales revenue goals by 18%, lead generation by 42%, and primarily through SEM, minimizing CPL by more than 50%.• Managed an exceptional team of nine (9), made up of marketing and proposal development professionals.• Vendor relationship and agency management for online marketing and advertising programs with a focus on brand recognition.• Rebuild and redesign of the company’s website.• Executed extensive design and writing components for all types of print and digital marketing campaigns.• Increased proposal win rate by 40% through process improvement, evaluation strategy and development of a structured content library.• Exceeded sales revenue goals by18% and lead generation by 42%.• Minimized CPL by more than 50%, primarily through SEM strategies and tactics.• Spearheaded marketing strategies for successful acquisition buyout. Show less

Managed and executed the company’s marketing campaigns for the Mid-Atlantic and Southeast regions. Interfaced and supported the regional sales organization, development of the short-term and long-term marketing strategies; driving sales and increasing lead generation. Responsible for the development and management of customized regional client proposals and the development of regional marketing materials.