Virginia Balch Email & Phone Number

Planning luxury trips for clients all over the worldSpecializing in Europe, Asia, Africa and Mexico/Caribbean

Revel Coach is a leadership development company that delivers exceptional results for leaders who aspire to succeed in their careers without sacrificing their personal lives. They blend the disciplines of Consulting, Mentoring & Executive Coaching and leverage collective experience to help our clients achieve their full potential.

Supporting hotels & management companies with oversight and/or implementation of marketing including:Website updates directly in CMSActivation of various on-property events and activations via social media, email, websitePaid Media strategy, including PPC and OTA adsOversight of agency deliverables and executionOversight of Marketing Manager and content strategyManage collateral needs using the hotel's graphic designer

Austin, Texas Metropolitan Area

Led RFP for new lifecycle marketing tool to drive improved trigger-based campaigns for the entire global marketing department resulting in a 98% deliverability rate and open rate of 45%Led technical strategy for Indeed’s Ready to Work campaign inclusive of email registration (via Marketo), event experience (1:1 career consultations and activations, using Validar) to register thousands of attendees successfully for a five city nationwide in-person experience in 2022Acted as primary liaison between the marketing, product and engineering departments to translate marketing needs to technical solutionsBuilt and deployed new product enablement strategy to ensure activation of new products was seamless and successful for the organization

Austin, Texas, United States

Lead optimization strategy for indeed.com/lead Use creative and analytical skills to develop informed hypotheses, roadmaps and plans with data analysis and insights, all while working cross-functionally with teams such as MarTech and Product Marketing to deliver Optimizely and UserTesting.com studies

Austin, Texas

Led marketing initiatives to drive optimal experiences for recruiters and enterprise customersBuilt five-star event program from scratch to deliver repeat "raving fans" for Indeed

Austin, Texas

Managed board of directors including 15 direct reports to further develop young women in AustinDeveloped and launched inaugural strategic plan for the organization, determining the vision for the next 3-5 years of the organizationRevolutionized the membership strategy which generated a membership increase of 85% YoYFundraised $23K+ for the YWA Foundation, a 35% YoY increaseLed update of website which included new homepage and membership portal look and feelLaunched first ever diversity + inclusion initiative which included creating 2 new chair positions dedicated to ensuring the organizations focus on this area. Trained all board members on this initiative to ensure consistency across the organization and among leadershipOversaw implementation of the first Customer Relationship Management (CRM) platform for the organization to improve our interactions with members and ensure consistency in data for future years to come

Austin, Texas

Managed global digital marketing campaigns for IBM Storage & Systems BUProgram Lead on Agile teams driving outcomes and success for the organization, running daily stand up meetings, retrospectives and demos of the team's workLiaised with campaign managers, creative designers, UX, analytics and content strategy to develop cohesive messaging to drive sales of systems products & optimize customer experienceOptimized campaigns via a/b testing to increase performance, drive engagement and sales using tools such as Optimizely, Tealium, and Core MetricsMonitored and analyzed SEO/SEM, marketing and sales performance metrics to forecast trends

Austin, Texas Area

Led marketing and communications for the organization inclusive of website strategy, social media, blog, and email marketingManaged committee of 8 direct reports to help empower and motivate to achieve marketing success for the organization and grow their professional skillset

Austin, Tx

Program manager for Dell World mobile apps, the largest annual industry event for DellLed internal coordination, marketing and communication strategy, and on-site support for the duration of the event

Bethesda, Md

Led global digital marketing strategy and execution for Autograph Collection & AC Hotels, part of the Marriott lifestyle portfolio of hotels

Bethesda, Maryland

Managed key projects as liaison for eCommerce merchandising initiatives across brandsAdvised creative agencies and internal departments on website design and functionalityManaged Marriott.com homepage merchandising program

Washington, Dc

Managed the web marketing programs of Hyatt Hotels in the Midwest

Washington, Dc

Managed global strategic advertising budgets totaling over $1MM annually

Washington, Dc

Updated and maintained client websites to increase SEO presence for 100+ Hyatt Hotels

B.A., Art History

Activities and Societies: Delta Gamma, Varsity Swimming

Emerge Class Graduate

Education record