Virginia Fisher Email & Phone Number

Greater New York City Area

Provide strategic direction for DK’s retail program with Sam’s Club, Costco, and BJ’s (managed all directly and through ReaderLInk), collaborating with the retailers, distributor, and internal departments to propell sales and the DK’s market share. KEY ACHIEVEMENTS★ Define and develop strategies and promotional campaigns – including $200K in co-op advertising efforts - for the retail program by leveraging critical insights from in-depth analyses of market and competitive trends. ★ Work cross-functionally with Publishers, Marketing, Operations, and Finance on all aspects of business-related DK products and key accounts, while collaborating with Inventory and Customer Service to optimize inventory management and delivery. ★ Drive account-specific growth strategies - including presenting monthly/seasonal solicitations, and participating in product development with the custom publishing team for exclusive items, while performing quarterly and annual account reviews.

Greater San Diego Area

Strategized and executed business development and operational optimization initiatives across the Sam’s Club retail program, leading a nine-member team and third-party service organization in driving $260M in sales across 633 locations.KEY ACHIEVEMENTS★ Executed targeted sales strategy (based on detailed analysis of weekly sell-through reporting) to address sales gap, minimize returns, and achieve balanced placement of higher-margin items, thereby driving growth across 13 product categories. ★ Utilized strong written/verbal communication skills to build robust relationships with Sam’s Club departments in Bentonville, AR and provide support across the sales life cycle (including post-sales support of 400-600 SKUs across the seasons).★ Partnered with Suppliers, Marketing and Logistics teams to implement both publisher-sponsored and seasonal promotional programs, including Black Friday, Holiday Savings, Halloween, Valentine’s, Easter, and Moms Dads & Grads.★ Identified market risks and opportunities through weekly, monthly, and quarterly analysis of competitive trends with the Customer Allocation and Buying teams, adjusting product strategy and enhancements accordingly. ★ Directed multiple process innovation and streamlining initiatives to optimize warehousing operations for the Sam’s Club business, including:o Facilitating the integration and implementation of several warehouse management systems and creating dozens of SOPs as part of the Sam’s Club business expansion from one to five distribution centers.o Performing third-party merchandiser’s service and new fixture tests, in addition to working with the samsclub.com online initiative to deliver digital (e-book) content and programs to Sam’s Club membership. Reason for leaving: Relocation to mid-west

Meridian Manor, Assisted Living, Wayzata, Mn

I led the end-to-end planning and execution of the sales life cycle, cultivating consultative client relationships and utilizing competitive research data to drive continuous improvement in cross-functional sales/business development efforts.KEY ACHIEVEMENTS★ Leveraged insights from comprehensive market surveys to implement innovative sales and marketing campaigns with competitive pricing and service offerings, resulting in conversion of neglected leads into sales with consistent revenue growth. ★ Devised and implemented multi-faceted community outreach and onsite marketing events to expand referral networks, resulting in a doubling of referral volumes. Reason for leaving: Relocation

I spearheaded the management and optimization of Customer Service and Field Support Services, driving continuous process improvement initiatives that transformed the customer journey and maximized sales and customer satisfaction.KEY ACHIEVEMENTS★ Oversaw the creation and distribution of marketing collateral, surgeon testimonials, sales training materials, price sheets, and order forms in addition to scheduling and attending trade shows, cadaver labs, and distributor sales training.★ Maintained full compliance with FDA-mandated quality and regulatory standards when distributing and tracking all surgical inventory.Reason for leaving: Start up company lost funding

1 year Contract Assignment while home caring for young children.Manager of Surgeon Events Marketing Managed special events marketing campaign procedures designed to source and deliver specific physician sales leads to the team. Qualified physician leads and partnered with sales team through complex sales cycle. • Consistently surpassed management expectations for quantity and quality of leads generated.

Managed eight national accounts (Costco, Sam’s Club, BJ’s, Amazon, Staples, Office Depot, CompUSA, and Fry’s Electronics).Deployed strong presentation skills to deliver high-impact sales presentations to accounts on all computer book products.Maximized product sales via effective management of in-store placement, marketing campaigns, and co-op ad expenditures.Won the New Sales Associate of the Year award for delivering consistent sales growth and reductions in return rates.• Named New Sales Associate of the Year for 2001.Reason for leaving: staff reduction due to a drop off in demand for computer books.

Sales and sales management of retail computer book programs to high-profile national accounts: Costco, Sam’s Club, BJ’s, Amazon.com, Office Max, Staples, Office Depot and Fry’s Electronics. Sourced and purchased product, curated and presented book programs, directed distribution, maintained inventory levels, and tracked / analyzed sales and returns for hundreds of titles across multiple accounts. • Quadrupled sales in computer book category from $10M to $40M.• Conceptualized and implemented dozens of national ad campaigns while simultaneously managing multiple complex co-op advertising budgets leading to consistent lifts in computer book sales.• Championed the Internet Book Program strategy that led to AMS becoming a key distributor for Amazon.com.

Managed National Hospital accounts through extensive daily phone contact soliciting orders for traveling nurses.• Screened nursing candidates to fit client orders.• Negotiated and coordinated all details of traveling nurse assignments to ensure win-win experiences for both of client companies and traveling nurses.

Ignited my 40 person sales team by cultivating an environment that inspired the highest levels of customer service. By empowering the group through sales training and quality control measures we delivered record high sales results for two consecutive tax seasons. Strategized with our marketing department weekly reporting on and critiquing current campaigns resulting in measurable improvements in sales results.

Actively sourced new business and qualified candidates through extensive cold calling, networking and relationship building. Maintained an ongoing pool of qualified applicants and provided professional and value added career guidance counseling those applicants. Negotiated wage rates and other terms and conditions of employment.• Built strong professional relationships with both client companies and qualified candidates. As a result of superior sales performance, was promoted to Sales Trainer and then Sales Manager. Developed and executed our new hire training program.• Sourced, hired, trained and managed a group of consistent top producers while maintaining my own personal high levels of production.

Actively sourced new businesses and qualified professionals through extensive research and cold calling. Screened and presented qualified professional applicants to Fortune 500client companies. Participated at every level with client companies and professional candidates through high level interview and offer processes focusing on win-win for everyone involved.