Virginia Juliano, Mba

Virginia Juliano, Mba Email and Phone Number

Marketing Strategist | Strategy Coach | Fractional CMO @ Virginia Juliano Strategic
New York, NY, US
Virginia Juliano, Mba's Location
New York City Metropolitan Area, United States, United States
Virginia Juliano, Mba's Contact Details
About Virginia Juliano, Mba

🔹 Seeking Future-Focused Strategies?🔹 Looking to Stay Ahead of Disruptive Trends?🔹 Want to Leapfrog Ahead in Your Industry? 🔹 Ready to Translate Big Ideas into Tangible Results?Navigating the evolving business landscape amid disruptive changes can be overwhelming. Businesses often struggle to foresee what's coming and lack the strategies to leapfrog ahead of these challenges.For over 20 years, I've honed a knack for translating ideas into impactful marketing strategies. My upstream approach, fueled by an MBA from NYU's Stern School of Business and an Executive Management Program at Harvard Business School, has empowered me to astutely predict and prepare for industry shifts and evolving trends. I've led award-winning marketing campaigns at prestigious publications and spearheaded groundbreaking streaming services. Now my true passion lies in guiding businesses through disruptive forces and transforming them into lucrative opportunities.🔹 “Virginia knows the right questions to ask and what data is necessary to craft smart strategies and implement scalable solutions for maximum impact.”–Dara Gruen, VP Product Partner Operations • Paramount +🔹 “Virginia is a smart and strategic thinker who is always several steps ahead of everyone else in understanding consumer trends and industry dynamics.” –Taylor Adams, former VP Distribution • Showtime Networks🔹 “Virginia is intelligent, insightful, and has a depth and breadth of marketing experience which makes her incredibly versatile. You can always count on her to have a fresh perspective. “–Charlie Tiersch, Principal • CGTIII Advisors & SOMM TVAs a strategic and creative partner, I specialize in propelling businesses to their next level. Whether you're aiming for sales growth, market expansion, product launches or redefining your brand identity, I bridge strategic marketing gaps and guide you through uncharted territories.Ready to navigate disruptive forces and elevate your business to new heights? Let's embark on a strategic journey together. Book your complimentary call with me today to explore how my expertise can drive your business success.I have limited consultation slots available each month. Don't miss out!📌 Book a free call now: virginiajulianostrategic.as.me/schedule.php

Virginia Juliano, Mba's Current Company Details
Virginia Juliano Strategic

Virginia Juliano Strategic

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Marketing Strategist | Strategy Coach | Fractional CMO
New York, NY, US
Employees:
1
Virginia Juliano, Mba Work Experience Details
  • Virginia Juliano Strategic
    Marketing Strategist | Strategy Coach | Fractional Cmo
    Virginia Juliano Strategic
    New York, Ny, Us
  • Virginia Juliano Strategic
    Fractional Cmo + Creative Partner
    Virginia Juliano Strategic Dec 2023 - Present
    Positioning your business for the next level can be tough, exhausting work. There’s never enough time or resources. But it’s absolutely vital for growth and success. Often you need a fresh perspective to help you see what’s ahead and how to get there. That’s where I come in. Whether you need to move the needle on sales, expand into new markets, quantify your TAM (Total Addressable Market), launch a new product or service, develop creative content, establish verbal identity (including naming, taglines, messaging, etc.), even undertake a substantial pivot, I can bridge the strategic marketing gaps in your organization and help you find your way through uncharted territory. Are you ready to think, ideate and create upstream? Schedule a FREE consult to discover what’s possible.
  • Cobblecord
    Founder & Ceo
    Cobblecord Aug 2015 - Present
    CobbleCord (www.cobblecord.com) is a free website and App that helps consumers 'cobble together' their perfect combination of online streaming services to get the most out of streaming and cut the cable cord. Using its patented process, CobbleCord easily guides individuals through the ever-growing list of online streaming services available and enables them to create their own personalized Meta-Bundle™ -- the best combination of online streaming options for their personal preferences -- all in one convenient location.
  • Somm Tv | Somm Films
    Head Of Marketing/Fractional Cmo
    Somm Tv | Somm Films Mar 2022 - Mar 2023
    Glendale, California, Us
  • V. Juliano Communications, Llc
    Ceo & Founder - Marketing/Media/Strategy Consultant
    V. Juliano Communications, Llc Jul 2015 - Mar 2023
    Freelance Consulting & Marketing Services achieving business goals across all platforms with a powerful blend of a metric-driven mindset and an incisive creative sensibility. Projects of varied scope for clients large and small: Digital & Product Marketing; Social Media Marketing; Customer Engagement/Lifecycle Management; Direct Response/Performance Driven Media; E-Commerce, Data Strategy; Web Analytics; Strategic Communications & Presentations; Copy Writing; Positioning; Organizational Structure; B2B Marketing; Speaking Engagements; Trainings; Thought Leadership. Simultaneously developed an independent OTT (Over the Top) venture: business plan/model development, back and front end product development, design, content and editorial creation, ad sales, SSP (Supply Side Platform) integration.
  • Showtime Networks
    Vice President, Multi-Platform Marketing
    Showtime Networks Jan 2012 - Jul 2015
    New York, Ny, Us
    Customer Acquisition & Retention: Led the core marketing team responsible for bringing the Showtime OTT Streaming Service to market, overseeing marketing strategy, creative, media, research and CRM. Developed integrated and multi-platform marketing initiatives to advance subscription/revenue goals and reinforce brand (including digital, mobile, social, television, on-demand and content marketing elements). Developed retention strategy and creative approach; crafted suite of customer on-boarding and retention tactics.B2B & Product Marketing: Shaped marketing and business strategies to maximize TV Provider & Device Partner support; led consultative and strategic B2B sell-in. Led customer and creative research efforts. Instrumental in forecasting take rates, churn and cost-per-acquisition estimates. Instrumental in OTT & TV Everywhere product and product marketing planning and development. Led marketing strategy, including competitive positioning, portfolio marketing and positioning, pricing models, user flow, feature sets, category organization and branding elements.Data Strategy: Lead efforts to advance big data capabilities and architect marketing data infrastructure. Integrate business intelligence across departments to gain marketing insights, foster data sharing and collaboration between groups to shape CRM strategy and enable data-driven decision-making. Oversaw campaign analysis build. Sourced, on-boarded and managed agency partners and customer engagement vendors.
  • Showtime Networks
    Vp, Digital Distributor Marketing
    Showtime Networks Jan 2008 - Jan 2012
    New York, Ny, Us
    Drove subscriber acquisition and engagement with direct-to-consumer outreach and distributor co-marketing partnerships; set cost-per-click campaign parameters; managed online media, search engine marketing (SEM), search engine optimization (SEO) and creative agency relationships and budgets for subscriber acquisition focused efforts. Concepted and developed syndicated co-marketing technology solutions for partners.Instrumental in ‘TV Everywhere’ marketing, including competitive positioning, feature sets, visual showcasing and branding. Cultivated relationships with distribution partners, serving as primary liaison with their digital marketing teams; interfaced at a senior level to further mutual business goals. Shaped B2B marketing proposals that maximize penetration of video, internet and phone services, and increase revenue per unit.
  • Onbroadband Networks/Showtime Networks
    Vp Marketing
    Onbroadband Networks/Showtime Networks May 2007 - Apr 2008
    Video game aggregator/distributor via high-speed internet providers (a CBS/Showtime joint venture startup). Forecasted subscriber/revenue targets and developed multi-platform marketing plans to deliver on goals. Initiated appropriate research and usability testing. Identified competitive market opportunities and service offerings to strengthen value proposition. Produced sales and marketing materials. Crafted and delivered presentations to obtain distribution deals.
  • Showtime Networks
    Director, Online Marketing
    Showtime Networks 2005 - 2007
    New York, Ny, Us
    Subscriber Acquisition, Lead Generation & Consumer Engagement: Created co-branded campaigns with distributor partners. Targeted specialty segments, including Hispanic/Multi-Cultural, to increase premium take rates. Developed online sweepstakes, micro-sites, games, video and rich media experiences to reinforce brand and drive subscriptions. Spearheaded digital content distribution and sampling partnerships; oversaw DRM, content delivery process and promotional planning and execution.
  • M. Shanken Communications
    Director, Online Business Initiatives
    M. Shanken Communications Jul 2000 - 2004
    New York, Ny, Us
    Publisher of Wine Spectator and Cigar Aficionado magazines.Online Strategy & Advertising Solutions: Led subscription model transition and site redesign. Increased registration 200%, online memberships 90% and magazine subs 40%. Shaped database design and business intelligence parameters to facilitate response tracking and tiered access. Ongoing database administration. Set up and maintained site analytics. Optimized site performance to maximize ad response rates and revenue targets. Developed advertiser-sponsored cross-platform marketing packages.Customer Experience: Developed and launched mobile wine rating service, paid and promotional e-newsletters and premium interactive content. Streamlined customer buy-flow and crafted customer service training, decreasing user complaints 40% over prior year. Advised internal clients on digital best practices.

Virginia Juliano, Mba Skills

Digital Marketing Integrated Marketing New Media Digital Media Digital Strategy E Commerce Online Marketing Television Online Advertising Advertising Multi Channel Marketing Lead Generation Mobile Devices Customer Acquisition Marketing Social Media Interactive Marketing B2b Marketing Strategic Partnerships Interactive Tv Creative Strategy Start Ups Mobile Marketing Analytics Brand Development Content Strategy Affiliate Marketing Creative Direction Direct Marketing Usability Web Analytics Digital Video Interactive Advertising Publishing Video Production Online Lead Generation Online Entertainment Search Customer Experience Marketing Roi Interactive Media Partner Management New Media Marketing Online Video Creative Development Subscription Crm Database Marketing Media Buying Media Planning

Virginia Juliano, Mba Education Details

  • Nyu Stern School Of Business
    Nyu Stern School Of Business
    Marketing & Management (Double Major)
  • New York University
    New York University
    Marketing & Management (Double Major)
  • St. John'S University
    St. John'S University
    Communication Arts
  • Harvard Business School
    Harvard Business School
    Ctam Executive Management Program At Harvard Business School
  • Continuous Learning
    Continuous Learning
    N/A

Frequently Asked Questions about Virginia Juliano, Mba

What company does Virginia Juliano, Mba work for?

Virginia Juliano, Mba works for Virginia Juliano Strategic

What is Virginia Juliano, Mba's role at the current company?

Virginia Juliano, Mba's current role is Marketing Strategist | Strategy Coach | Fractional CMO.

What is Virginia Juliano, Mba's email address?

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What is Virginia Juliano, Mba's direct phone number?

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What schools did Virginia Juliano, Mba attend?

Virginia Juliano, Mba attended Nyu Stern School Of Business, New York University, St. John's University, Harvard Business School, Continuous Learning.

What are some of Virginia Juliano, Mba's interests?

Virginia Juliano, Mba has interest in The Lisa Wexler Show, Zicklin School Of Business, Keynote Speaker, Marketing And Promotion, Nyu Stern, Distribution, Lecturer At Baruch College, Key Contributor To Design, Guest On, Wor Newstalk Radio 710 Am.

What skills is Virginia Juliano, Mba known for?

Virginia Juliano, Mba has skills like Digital Marketing, Integrated Marketing, New Media, Digital Media, Digital Strategy, E Commerce, Online Marketing, Television, Online Advertising, Advertising, Multi Channel Marketing, Lead Generation.

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