Virginia Macdonell Email & Phone Number

• Edited internal and external artwork to expedite the crafting process for Cricut Machines and to increase user engagement with Design Space Access Program• Led company image completion goals by 112% for three consecutive months• Contributed to increasing Access’ image database by 100% over the course of six months• Collaborated with senior management on the redesign of Design Space’s taxonomy which resulted in an increase in search capabilities for over 230,000 images• Assisted in the creation of the Contributing Artist Program (CAP) for Design Space and edited images for 80+ artists

Crossings Premium Outlets

• Exceeded store and individual performance sales by 32% at five different locations across the Philadelphia Area despite at least a 7% decrease in consumer traffic• Hired, trained, and maintained a team of 20 sales associates and 2 assistant managers after arriving • Maintained and built relationships with 75+ customers daily, providing exceptional customer service which translated to a 36% increase in store conversion rates over the course of three months.• Achieved #1 store ranking in six sales metrics in the district and held that status for two months• Completed extensive loss prevention training to become one of three authorized auditors for the district

Clifton, Nj

• Created handmade craft projects for visual merchandising campaigns shown in Michael’s, A.C. Moore, and Joann Craft Stores• Generated visual merchandising displays for on-air showings on HSN and QVC• Advised senior management on the best strategies for their American Girl and Martha Stewart product lines and project instructions for their target audience based on project testing experience• Developed new instructions designed for first-time users to become engaged with paper crafts and handmade jewelry projects