Virginia Macdonell Email & Phone Number

• Edited internal and external artwork to expedite the crafting process for Cricut Machines and to increase user engagement with Design Space Access Program
• Led company image completion goals by 112% for three consecutive months
• Contributed to increasing Access’ image database by 100% over the course of six months
• Collaborated with senior management on the redesign of Design Space’s taxonomy which resulted in an increase in search capabilities for over 230,000 images
• Assisted in the creation of the Contributing Artist Program (CAP) for Design Space and edited images for 80+ artists

Crossings Premium Outlets

• Exceeded store and individual performance sales by 32% at five different locations across the Philadelphia Area despite at least a 7% decrease in consumer traffic
• Hired, trained, and maintained a team of 20 sales associates and 2 assistant managers after arriving
• Maintained and built relationships with 75+ customers daily, providing exceptional customer service which translated to a 36% increase in store conversion rates over the course of three months.
• Achieved #1 store ranking in six sales metrics in the district and held that status for two months
• Completed extensive loss prevention training to become one of three authorized auditors for the district

Clifton, NJ

• Created handmade craft projects for visual merchandising campaigns shown in Michael’s, A.C. Moore, and Joann Craft Stores
• Generated visual merchandising displays for on-air showings on HSN and QVC
• Advised senior management on the best strategies for their American Girl and Martha Stewart product lines and project instructions for their target audience based on project testing experience
• Developed new instructions designed for first-time users to become engaged with paper crafts and handmade jewelry projects