Director of Marketing/Public Relations for a Digital Information Technology Based Firm. I develop programs & materials to communicate product offerings unique value proposition to agencies & direct clients to our company. I work with sales, business development, ad operations & product teams to develop, execute fully-coordinated marketing plans & world-class content to satisfy branding, PR, advertising, speaking, business presentations, white papers, website, webinars, & service announcements.I help our clients on opportunity creation targets & deliver leads per agreed goals. I develop customer segmentation plans & identify opportunities to drive targeted campaigns that generate new leads & nurture existing leads.I build the profile of our brand, getting people interested our product. I help with everything from advertising all types including catalogs, TV, radio, newspapers, web marketing, as well as public relations, how and where our company is marketed. In general I am responsible for setting our company’s marketing strategies and carrying them out. Marketing allows me to focuses on the practical application of various marketing techniques as well as effective management our company’s marketing resources and activities. Keeping pace with today’s fast globalizing world.Public Relations, it is key that I am always anticipating, analyzing and interpreting public opinion, attitudes & issues that might impact, for good or ill, the operations & plans of our or our clients organizations.I counseling management at all levels in all of our organizations with regard to policy decisions, courses of action & communication, taking into account their public ramifications & the organization’s social responsibilities. I plan & implement the organization’s efforts to influence or change public policy. Setting objectives, planning, budgeting, recruiting and training staff, developing facilities in short, managing the resources needed to perform all of the above.

I was responsible for meetings with team members, fellow company executives, sales associates and branch managers in order to build awareness around a brand of our Broker and build a positive reputation. A typical day could include exploring product lines, communicating with vendors and meeting with media outlets handling all social media. I had a hands-on approach with every project done in the company because every single item that left my hands helped to shape the perception of the company as well as the Broker. I would coordinate the technology behind seminars, webinars and video/photo/drone shoots. Maintained accurate information on company website, Drafted Press Releases, represent the company to media outlets. Prepared reports by collecting, analyzing, and summarizing data and trends.

I was responsible for meetings with team members, fellow company executives, sales associates and branch managers in order to build awareness around a brand of our Broker and build a positive reputation. A typical day could include exploring product lines, communicating with vendors and meeting with media outlets handling all social media. I had a hands-on approach with every project done in the company because every single item that left my hands helped to shape the perception of the company as well as the Broker. I would coordinate the technology behind seminars, webinars and video/photo/drone shoots. Maintained accurate information on company website, Drafted Press Releases, represent the company to media outlets. Prepared reports by collecting, analyzing, and summarizing data and trends.

Marketing Manager for the Hilton on Pensacola Beach. I help build the profile of our brand, getting people interested our product, and generate leads. I help with everything from advertising all types including catalogs, TV, radio, newspapers, web marketing, as well as public relations, how and where our company is marketed. In general I am responsible for setting our company’s marketing strategies and carrying them out. Marketing management allows me to focuses on the practical application of various marketing techniques as well as effective management our company’s marketing resources and activities. Keeping pace with today’s fast globalizing world. I am responsible helping in developing and maintaining marketing strategies to meet agreed company objectives. To evaluate customer research, market conditions, competitor data and implement marketing plan alterations as needed. Manage aspects of print production, receipt and distribution. Achieve frequent, timely and positive media coverage across available media. Maintain professional internal and external relationships that meet company core values. Proactively establish and maintain effective working team relationships with all support departments.

My primary role was to enable properties to implement our leading edge social and digital marketing campaigns at the property level, and to use these initiatives to effectively increase revenue and guest satisfaction scores. Training client/property level Social Media Coordinators to maximize digital campaign ROI through digital lead conversion. Train property/client managers, sales teams and Social Media Coordinators to track and report digital revenues. Overseeing the production and use of digital marketing training tools to be used at the property level. Identifying and encouraging 'social evangelists' in property level teams and recruiting them to participate in property level social engagement initiatives. Training hotel management teams to expand their use of cloud-based social sharing tools for internal communication, digital asset storage and project management.

No pressure, but as front office manager my department is the first and last impression that a guest has of the hotel, so it's my job to ensure it's a good one. Top of the list of responsibilities is to make sure my receptionists on the front desk are well-trained, friendly and offer a warm welcome and speedy, efficient check-in and check-out service for guests.I was responsible for supervising all duties of the front desk. I was also a liaison for all interdepartmental communications, requiring excellent communication and leadership skills. Responsible for all operations of the front desk and guest services, including the concierge, management of front office personnel such as staff training, accounting, and shift scheduling.

No pressure, but as front office manager my department is the first and last impression that a guest has of the hotel, so it's my job to ensure it's a good one. Top of the list of responsibilities is to make sure my receptionists on the front desk are well-trained, friendly and offer a warm welcome and speedy, efficient check-in and check-out service for guests.I was responsible for supervising all duties of the front desk. I was also a liaison for all interdepartmental communications, requiring excellent communication and leadership skills. Responsible for all operations of the front desk and guest services, including the concierge, management of front office personnel such as staff training, accounting, and shift scheduling.