My main goal is to boost the product orders and sales of Samsung products in the own digital platforms and in the retailers online stores.I have accomplished this goal developing a strategy of paid media based in different disciplines: SEM, Amazon Sponsored ads, Facebook ads, RTB, Linkedin ads, negotiation with Affiliate Networks, and focused on e-retailers campaigns like Google for retail implementing a product feed strategy and Shopping campaigns with partners (mainly for Google Shopping).Besides of the application and optimization of the most common tools on the market: Google Adwords, Amazon Advertising, FB Business Manager, Linkedin ads, and affiliate platforms.Daily monitoring and analysis of campaign data to identify optimization opportunities.

Working for GroupM is one the most challenging experiences I have ever had. During 6 years, I was able to manage several clients, helping them to achieve their own objectives across the coordination and execution of performance drivers, developing actionable insights and optimization recommendations based on data analytics.I managed national and international clients from some agencies of WPP group like JLL Real State, Huawei, and specifically I managed automotive industry accounts: Fiat, Lexus, Toyota & Peugeot. Last two years, I managed the team in charge of the PSA group (Peugeot, Opel, Citroën, DS, Free2Move) in paid search and social media disciplines.Last but not least, It was a very enriching experience for me working as a team leader, aiming some great professionals to the team goals, trying to facilitate their work and figuring out its strengths to empower them.

• Planning and execution of the marketing annual plan oriented to user acquisition.• Multichannel campaigns management for EMEA and LATAM.• Digital marketing budget management.• Customer engagement (CRM).• Media press coordination & online reputation management.

• Online cross projects definition and implementation. • Regional Vocento portals cross coordination assistance.• Content analysis-based in audience metrics: Nielsen.• Posts tracking (Hootsuite, Tweetdeck) - Ad positions & brand days management.

• Planning & execution of online marketing campaigns.• Company social network launch for Spain and LATAM audience: peoplesound.es.• Users acquisition and engagement.• Mobile devices campaigns management - iPhone & Android apps.

Yahoo! SEM and display network campaigns management: planning, analysis and reporting for media agencies and direct clients.

Support and assist all the projects of the marketing team:• Planning & execution of online marketing campaigns.• Adaptation of international campaigns to Spain audience.• Sites launched assistance: Flickr, Yahoo! Answers & Yahoo! 360.• Yahoo! Products campaigns management in search engines and affiliation networks.

It's such a great honor to have started my digital carrer in Yahoo!, like assistant of the marketing department. Developing my first digital plannings and supporting every disciplines those the team were working.

• Xbox loyalty program execution and PoS campaign.• Promotional campaigns for brands like: Kellogg Company, Canon, Danone, Bonafont & other brands.