Le Pari Đà lạt is a specialty coffee brand that focuses on social impact by building an inclusive community that shares a common philosophy. We target only the highest international standards of quality for our coffee, while committing to minimizing our environmental footprint and maximizing the benefit to the farmers. We may share the vision of "Fairtrade", but we do not subscribe to their certification programme.However, we do "Direct trade". Our process allows for maximum traceability along our direct pathway from tree to cup that ensures low environmental impact and high levels of sustainability.The coffee cherries are meticulously grown and handpicked by dedicated Vietnamese farmers selected for their skills and experience. Many of our farmers belong to the Chill ethnic group from the Choro community, one of the many minority groups that make up the ethnic mosaic of the Vietnamese Central Highlands. The Chill have a longstanding relationship with the land and their innate knowledge that has been based on agriculture for countless generations are fundamental to the high quality of the premium beans.The other community we work with is a collective of farmers with various mental impairments.These diligent farmers take great pride in their profession, participating in work that gives them a deep sense of empowerment as they positively contribute to society. We believe strongly in social inclusion, and that work can be a tool to change deep-rooted societal attitudes towards vulnerable segments of the population.