Melanie Edwards Virreira, Ma, Mba Email and Phone Number
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As a leader in Strategic Marketing, Melanie provides leadership and guidance to the to organizations in the areas of long-term strategy, brand and innovation, technology enablement, and full funnel marketing engagement. She is passionate about generating, advocating, and executing customer-focused ideas and solutions that create value for customers and their consumers.With an MBA and 17+ years of experience in Sales, Marketing, and Technology, she has developed expertise in designing strategic roadmaps, growing business in new market segments, and presenting compelling narratives that solve customer packaging problems. Her love of customers and the power of technology, propels her to create simplified and solution oriented experiences that delight.
Resource Label Group
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Vice President, Strategic MarketingResource Label Group May 2024 - PresentFranklin, Tn, Us
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Sr. Director, Global Commercial Strategy And Sales EnablementBall Corporation Oct 2022 - May 2024Westminster, Colorado, UsDetermine where to play and how to win. Provide leadership to the Commercial organization in the areas of long-term strategy and planning, customer experience, learning/development and communications, goal setting/KPIs, analytics and management reporting, business processes, technology enablement, and risk management.Responsible for defining, evaluating, and harmonizing commercial processes; designing and enhancing commercial technology, guiding the development and interpretation of analytics and reporting, and developing and enforcing polices and procedures to mitigate risk across the global organization. -
Sr. Director, Global Commercial EnablementBall Corporation Dec 2020 - May 2024Westminster, Colorado, UsEnhancing the customer experience through envisioning and implementing a global digital transformation roadmap (Salesforce CRM, Voice of the Customer/Medallia, Manufacturing Cloud, Pardot, Service Cloud, CRMa, Contract Lifecycle Management, and CPQ)
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Director, Global Commercial EnablementBall Corporation Nov 2019 - Dec 2020Westminster, Colorado, Us
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Director Of Marketing & Strategy, North And Central AmericaBall Corporation Jan 2017 - Nov 2019Westminster, Colorado, UsTackled the challenges to Customer Experience, created and built out the marketing function, and drove the strategic future vision of the NCA business.
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Business Development & National Account ManagerBall Corporation Oct 2014 - Jan 2017Westminster, Colorado, UsDelivered on high potential beverage segments, developing Business Development plans, and then executing on that strategy. Established significant growth in wine, sparkling water, coffee, and craft beer.
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National Account ManagerBall Corporation May 2013 - Oct 2014Westminster, Colorado, UsManage portfolio of metal beverage can business for mid-size strategic non-alcoholic beverage accounts. Direct sales and business development efforts for Ball’s metal beverage packaging division for accounts such as, Dr. Pepper Snapple Group, Campbell’s Soup Company, Welch Foods, and Ocean Spray.
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Manager Of International Strategic Sales & MarketingCti - Chromatic Technologies, Inc. Jul 2011 - May 2013Colorado Springs, Colorado, UsManage key domestic Blue Chip companies and have sole responsibility for growing new business in Global regions, particularly Australia and South Africa. Responsible for the organization and management of all strategic sales and internal marketing resources to create an effective consultative approach to connecting brand messaging with specialty ink technology. Improve internal sales resources, processes and the application of technical resources to support external sales initiatives and customer success. Define and execute strategic marketing campaign to rebrand company service platform and specialty ink portfolio -
Manager Of Business DevelopmentMulti-Color Corporation Feb 2009 - Jul 2011Rosemont, Illinois, UsResponsible for the development and execution of the strategy for expanding Multi-Color’s presence in top CPG companies. Executed the business development strategy, fiscal year marketing plans, qualified prospects, and managed strategic marketing/sales pitches. Tasked with spearheading the development of a marketing strategy (sales tools and promotional activities). Worked with top accounts such as, P&G, Dial/Henkel, MillerCoors, Colgate, L'Oreal, JM Smuckers, Kraft, Schwarzkopf and Henkel, Clorox, and Sun Products -
Associate Marketing ManagerMulti-Color Corporation May 2008 - Feb 2009Rosemont, Illinois, UsLeader in the development and execution of Corporate Marketing initiatives, including sales tools, corporate communications, market research, marketing collateral, presentations, website development, and press releases
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Initiative Execution ManagerMulti-Color Corporation Oct 2006 - May 2008Rosemont, Illinois, UsProject Manger/Print Production Manager working upstream with brand, marketing, and design teams to provide solutions for building print feasible artwork while still maintaining design intent. Communicate these expectations and directives downstream to the manafucturing facilities in order to maintain consistency of expectations throughout the process. Teaching customers about printing and labeling technologies so as to eductate them in understanding the capabilities and limitations of the production setting.
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Public Speaking Instructor/Department Graphic DesignerAuburn University Jan 2004 - Dec 2006Auburn, Al, UsLed a classroom of undergraduate students using customized targeted lectures, unique classroom activities, and personal instruction.Revitalized brand identity for the Communication and Journalism department at Auburn and initiated strategic marketing campaign to recruit new students. -
Marketing AssistantMontreat Conference Center May 2005 - Aug 2006Marketing Assistant and Graphic Designer hired to aid in revitalizing the organization's image through consistent, innovative print and web publishing.
Melanie Edwards Virreira, Ma, Mba Skills
Melanie Edwards Virreira, Ma, Mba Education Details
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University Of Colorado Boulder - Leeds School Of BusinessFinance -
Auburn UniversityCommunication; Magna Cum Laude
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Clemson UniversityGraphic Communications; Magna Cum Laude
Frequently Asked Questions about Melanie Edwards Virreira, Ma, Mba
What company does Melanie Edwards Virreira, Ma, Mba work for?
Melanie Edwards Virreira, Ma, Mba works for Resource Label Group
What is Melanie Edwards Virreira, Ma, Mba's role at the current company?
Melanie Edwards Virreira, Ma, Mba's current role is Vice President, Strategic Marketing @ Resource Label Group l Labeling Innovation Expert l Creative Problem Solver in Packaging Solutions l Customer Experience & Brand Enthusiast.
What is Melanie Edwards Virreira, Ma, Mba's email address?
Melanie Edwards Virreira, Ma, Mba's email address is se****@****ast.net
What is Melanie Edwards Virreira, Ma, Mba's direct phone number?
Melanie Edwards Virreira, Ma, Mba's direct phone number is +130351*****
What schools did Melanie Edwards Virreira, Ma, Mba attend?
Melanie Edwards Virreira, Ma, Mba attended University Of Colorado Boulder - Leeds School Of Business, Auburn University, Clemson University.
What are some of Melanie Edwards Virreira, Ma, Mba's interests?
Melanie Edwards Virreira, Ma, Mba has interest in Human Rights, Education.
What skills is Melanie Edwards Virreira, Ma, Mba known for?
Melanie Edwards Virreira, Ma, Mba has skills like Marketing Strategy, Packaging, New Business Development, Marketing, Product Development, Pre Press, Sales, Labels, Cross Functional Team Leadership, Management, Strategy, Project Management.
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