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Energetic marketing professional with extensive experience leading teams in B2B digital marketing strategy and execution, strategic partner relationships and channel marketing for both large and start-up companies. Specialties include:• Demand campaign strategy and development • Digital marketing strategy and program execution • Product and solution messaging, copy writing• Bias for action, big picture thinking, execution precision
Dt Inc
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FounderDt Inc Sep 2023 - Present
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Director, Worldwide Integrated MarketingWorkspot, Inc Nov 2016 - Nov 2023Campbell, California, Us -
Director, Worldwide Integrated MarketingCitrix Systems May 2007 - Nov 2016Fort Lauderdale, Fl, UsResponsible for developing and implementing global integrated marketing strategy and demand generation campaigns, including creative direction, content strategy and demand gen tactics for this $3 billion technology company. Key activities include:• Partner closely with sales, field marketing and product marketing teams to develop strategy and execution plans for multiple global campaigns each year.• Engage creative and media agencies as needed for development and execution.• Define the marketing program strategy and tactics for each campaign. Orchestrate the mix depending on objectives. Make recommendations to field marketing for program execution. Define success metrics.• Create marketing campaigns for reseller partners• Manage the worldwide integrated marketing budget with a start-up mentalityResults• Collaboratively arrived at consistent messaging worldwide across a complex product and solution portfolio.• Achieved 35X ROI across global campaigns.• Executed awareness and lead generation programs across the mix of paid search and paid media, consistently outperforming industry average engagement and conversion metrics.• Implemented the first predictive intelligence programs, delivering up to 70X ROI and 81% new contacts. -
Senior Channel Marketing ManagerPacketeer 2004 - 2007UsLeader in WAN optimization. Responsible for worldwide channel marketing program for this $145 million company. Key accomplishments included:• In alignment with channel sales, defined the worldwide channel partner program benefit tiers and deal registration structure•Developed the channel partner online portal, wrote and managed all aspects of online and print communication with channel partners• Adapted Packeteer branded outbound marketing content and creative for channel partner use• Collaborated closely with top tier VARs and distributors to assist in demand marketing program planning and execution -
Intellectual Property DevelopmentCore Mobility 2002 - 2004UsMobility software solutions and services start-up serving wireless carriers and device manufacturers. Product lines included ground-breaking solutions for push-to-talk, visual voicemail, user data synchronization, back up and restore. Developed patents for inventions across all product lines in addition to securing forward thinking intellectual property. • Conducted inventor interviews and performed prior art research• Wrote all abstracts and specifications and drafted claims • Collaborated with legal counsel for final claim development. • Completed development of fourteen patents. -
Director Community DevelopmentFull Circle Software / Epeople 2000 - 2002Full Circle produced Talkback, an online diagnostic agent that gathered quality and diagnostic data – built into NetScape Communicator. The company evolved its focus to an “eBay-like” platform for online technical support and collaboration, establishing one of the first online marketplaces. Responsible for: • Gathering product requirements, developing MRDs and socializing requirements with product management and engineering • Community development and management• Developing and managing provider advisory council• Interfacing with customers including Adobe and Oracle• Developing sales enablement tools, including solution presentations, brochures and training
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Director, Strategic Technology Partnerships, Application Server DivisionOracle 1997 - 2000Austin, Texas, UsResponsible for technology partner marketing and sales enablement for the Oracle Application Server. Focus areas included:• Facilitated technology partner certifications on Oracle Application Server• Matched key technology partners with Oracle marketing programs, including writing joint press releases and recruiting partners for tradeshow participation and Oracle Application User Group program• Conceived and produced all aspects of the Oracle Partner Pavilion, a major element of Oracle’s presence at industry events.• Trained Oracle sales personnel on application server technology and on key joint solutions -
Senior Manager, Channel Sales And MarketingGeneral Magic 1995 - 1997UsThis Apple spin-out produced the industry’s first personal intelligent communicators based on the MagicCap OS, pre-dating the Palm Pilot. Focus areas included:• Channel and distribution partner enablement• Technology partner relationship management • Customer marketing program• Sales support• Industry tradeshows and events• Sales support
Deborah Thornton Skills
Deborah Thornton Education Details
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University Of OregonPolitical Science And Government
Frequently Asked Questions about Deborah Thornton
What company does Deborah Thornton work for?
Deborah Thornton works for Dt Inc
What is Deborah Thornton's role at the current company?
Deborah Thornton's current role is Director, WW Integrated Marketing at Workspot, Inc.
What is Deborah Thornton's email address?
Deborah Thornton's email address is de****@****rix.com
What is Deborah Thornton's direct phone number?
Deborah Thornton's direct phone number is +165036*****
What schools did Deborah Thornton attend?
Deborah Thornton attended University Of Oregon.
What are some of Deborah Thornton's interests?
Deborah Thornton has interest in Molecular Medicine, Kayaking, 12 Mile Hikes, Content Marketing, Sup, Cycling, Humane Society Supporter, Avid Dog Lover.
What skills is Deborah Thornton known for?
Deborah Thornton has skills like Demand Generation, Cloud Computing, Lead Generation, Product Marketing, Salesforce.com, Marketing Strategy, Saas, Enterprise Software, Sales Enablement, Strategic Partnerships, Go To Market Strategy, Software As A Service.
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