A results-oriented, enthusiastic and creative Brand Communications Strategist and Consultant with effective communication, digital and product marketing strategies to drive team and company growth in the long run. Over time, I have become invested in being value-driven by organising marketing campaigns to ensure that brands and users become connected through detailed storytelling. I collaborate with clients to develop a social media content calendar that defines the engagement needs at required times making use of my knowledge of content creation to create engaging photos, captions and graphics. SEO/Google Analytics, Product Marketing, Brand Storytelling and communication and content creation are some of my core strength areas as a Brand Communications Strategist.
Gratiaco Media
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Digital StrategistGratiaco Media Apr 2023 - PresentLagos State, Nigeria
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Community ManagerDear Housemates Community Aug 2021 - PresentAchieved a 30% increase in customer media engagement by designing engagement strategies to build an online social media presence before the launch date in order to create awareness Currently coordinating product knowledge sessions for new customer entrants to ensure full user-product understandingImproved the online community from scratch to 3200+ members and countingDesigned and implemented social media and communication campaigns and strategies and provided engaging… Show more Achieved a 30% increase in customer media engagement by designing engagement strategies to build an online social media presence before the launch date in order to create awareness Currently coordinating product knowledge sessions for new customer entrants to ensure full user-product understandingImproved the online community from scratch to 3200+ members and countingDesigned and implemented social media and communication campaigns and strategies and provided engaging text, image and video content for all social media and professional accountsLiaise with Development and Sales departments on customers needs, driving customer inclusion and satisfaction Show less
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Talent ManagerYhemolee Jul 2021 - PresentDesigned training camps and seminars to develop a positive candidate experience and provided support in knowledge retention and personal developmentPerformed guidance and mentorship roles for members of the community while organizing career fairs, assessment centres or other knowledge-befitting eventsLeveraged learning metrics to develop reports and identify areas of improvement for members of the community
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BloggerSelf-Employed Feb 2018 - Present
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Brand StrategistXy3 Media Dec 2021 - Mar 2023Lagos, NigeriaCoordinated with the experience strategy team to design all individual projects and develop effective brand strategies for all design architectureConducted analysis on all brand concepts and prepared both visual and written descriptions on a regular basis which guided brand campaignsOrganized and participated in all meetings with clients and designed content for all brands and administer all projects in various segments
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Brand Communication Strategist And CopywriterThisruption Agency Mar 2018 - Dec 2021Led Brand communication and copywriting efforts for various brands such as baileys delight, Pepsi, HP, Premier cool, Sterling bank, Access bank, CAX Africa, Efina, Leo Burnett LTD Collaborated with clients and partners to develop successful communication strategies and be in tune with the industry and financial trends in assessing the impact of communication plansEnsured that projects are in compliance with company guidelines and success is achieved within the stipulated time… Show more Led Brand communication and copywriting efforts for various brands such as baileys delight, Pepsi, HP, Premier cool, Sterling bank, Access bank, CAX Africa, Efina, Leo Burnett LTD Collaborated with clients and partners to develop successful communication strategies and be in tune with the industry and financial trends in assessing the impact of communication plansEnsured that projects are in compliance with company guidelines and success is achieved within the stipulated time frameProvided support to the creative departments to develop communication strategies and prepare presentations and investment content for print and electronic media Show less
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Brand Communication Strategist And CopywriterThisruption Mar 2018 - Dec 2021Led Brand communication and copywriting efforts for various brands such as baileys delight, Pepsi, HP, Premier cool, Sterling bank, Access bank, CAX Africa, Efina, Leo Burnett LTD Collaborated with clients and partners to develop successful communication strategies and be in tune with the industry and financial trends in assessing the impact of communication plansEnsured that projects are in compliance with company guidelines and success is achieved within the stipulated time… Show more Led Brand communication and copywriting efforts for various brands such as baileys delight, Pepsi, HP, Premier cool, Sterling bank, Access bank, CAX Africa, Efina, Leo Burnett LTD Collaborated with clients and partners to develop successful communication strategies and be in tune with the industry and financial trends in assessing the impact of communication plansEnsured that projects are in compliance with company guidelines and success is achieved within the stipulated time frameProvided support to the creative departments to develop communication strategies and prepare presentations and investment content for print and electronic media Show less -
Brand Communications InternThisruption Apr 2016 - Aug 2018Collaborated on the team with various Brands such as Mcvities, Paywithcapture, Dare2dream, Canoe Laundry, Olympic milk, bvDeveloped promotional content for social media and web pages of these brands which led to customer awareness and growthEnsured that product promotions are in compliance with the client‘s corporate brand and presented regular reports and releases for the staffSupervised and estimated the success of media campaigns and report them to the management… Show more Collaborated on the team with various Brands such as Mcvities, Paywithcapture, Dare2dream, Canoe Laundry, Olympic milk, bvDeveloped promotional content for social media and web pages of these brands which led to customer awareness and growthEnsured that product promotions are in compliance with the client‘s corporate brand and presented regular reports and releases for the staffSupervised and estimated the success of media campaigns and report them to the management regularly Show less -
Brand Communications InternThisruption Apr 2016 - Feb 2018Collaborated on the team with various Brands such as Mcvities, Paywithcapture, Dare2dream, Canoe Laundry, Olympic milk, bvDeveloped promotional content for social media and web pages of these brands which led to customer awareness and growthEnsured that product promotions are in compliance with the client‘s corporate brand and presented regular reports and releases for the staffSupervised and estimated the success of media campaigns and report them to the management… Show more Collaborated on the team with various Brands such as Mcvities, Paywithcapture, Dare2dream, Canoe Laundry, Olympic milk, bvDeveloped promotional content for social media and web pages of these brands which led to customer awareness and growthEnsured that product promotions are in compliance with the client‘s corporate brand and presented regular reports and releases for the staffSupervised and estimated the success of media campaigns and report them to the management regularly Show less
Virtuous Irianele Education Details
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Mass Communication/Media Studies
Frequently Asked Questions about Virtuous Irianele
What company does Virtuous Irianele work for?
Virtuous Irianele works for Gratiaco Media
What is Virtuous Irianele's role at the current company?
Virtuous Irianele's current role is Brand strategist and Influencer Marketing Manager.
What schools did Virtuous Irianele attend?
Virtuous Irianele attended University Of Lagos.
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