Francesco Visconti Email and Phone Number

As part of the inbound marketing department, at Preply I'm head of SEO managing a team of 9 across onsite seo and digital PR.In my first months, I've built the offsite/digital PR team and set up the machine to launch international content campaigns at scale, driven by seo and amplified by other marketing channels. Together we’ve been able to build a fantastic engine that generates high quality natural links across several markets and strengthens the brand image.On the other hand i lead the regional SEO managers and liaise with a dedicated engineering team to test and implement the best onpage and tech seo practices across 10+ language versions on already existing as well as newly launched products and landing pages. The team focus goes beyond the usual seo workflow and takes care of conversion rate optimization, proeuct market fit, leads generation, forecasting on main KPIs.Thanks to the exceptional teamwork, we managed to increase the number of referring domains by 2X per year, the organic traffic by 2.5X per year and the SEO revenue by 80% per year.

As Marketing and Growth Director at BuscoUnViaje.com, travel agencies marketplace leader in the Spanish market, I have:- managed a team of professionals in marketing, sales, account management, product and tech areas towards the ambitious growth goals of the company- planned the growth strategy, exploring and testing new business models- built the new marketing plan together with internal team and external support, strengthening core channels (seo, email) and launching new ones (SEM, social media, affiliation, brand reputation)- coordinated the supply growth and account management strategies, optimizing the efficiency of the partners network- planned the product development and worked closely with the tech team, improving functionalities, ux, tech seo, conversion rate- managed the business intelligence to provide insights to all areas

As Head of SEO and content marketing for the website euromillions.com my duties have been:- planning the International expansion and the seo and content strategy for new markets- managing and mentoring the team of junior specialists on onsite optimization and offsite campaigns- performing technical seo audit for all devices- coordinating with Dev and Product team the implementation of technical seo requirements, creation of landing pages and improvement of content for UX/CRO purposes2018 results: +97% organic sessions and +90% organic conversions YoY

At eDreams Odigeo I've covered 2 roles: SEO strategist for the brand eDreams (all markets) and Business owner for development of seo landing pages (all brands and markets).What I've been responsible for in various languages: - onsite search engine optimization - keyword research - competitors analysis - mobile website optimization - search engine reputation management - planning and coordination of linkbuilding campaigns together with the offsite specialists and leading cross channel projects involving SEM, CRM, PR, Social media, Affiliate and merchandising teams - seo support in video, social, ASO, PR and merchandising campaigns - seo tests and AB tests - user behavior analysis and conversion rate optimizationAchievements:- eDreams: +17.6% all websites visits YoY- SEO landing pages by brand: eDreams +4% visits YoY, Opodo +113% visits YoY, Go Voyages +110% visits YoYSEO strategist para la marca eDreams (todos los mercados)Business owner para el desarrollo de SEO landing pages (todas las marcas y mercados)- optimización on site- keyword research- analisis de competidores- optimizacion de mobile web- search engine reputation management- planning y coordenación de proyectos cross channel- soporte seo en campañas video, social, app marketing y merchandising- seo tests y AB tests- análisis del comportamiento del usuario y optimización del conversion rate- reporting de resultados y tendenciasResultados conseguidos:- eDreams: +17.6% visitas en todas las webs YoY- SEO landing pages por marca: eDreams +4% visitas YoY, Opodo +113% visitas YoY, Go Voyages +110% visitas YoY

SEO & SoMe manager for italian websites at Intercom Empresas, leading player in the internet directories industry- on & off page search engine optimization- keyword rankings monitoring and keywords research- traffic monitoring and forecast- management and optimization of corporate social media channels - management and planning of display advertising campaignsAchievements:- Studilegali.com +241% website visits YoY- Guidapsicologi.it +62% website visits YoY- Guidaestetica.it +35% website visits in YoY- Guidapiscine.it +25% website visits in YoY- Guidacatering.it +24% website visits in YoYSEO & SMO manager para los portales Italianos en Intercom Empresas, empresa líder en el sector de los directorios internet- optimización on y off page para motores de búsqueda- keyword rankings monitoring y keywords research- traffic monitoring y forecast- optimización y gestión de redes sociales corporativas - planificación y gestión de campañas de display advertisingResultados conseguidos:- Studilegali.com +241% visitas a la web en 1 año- Guidapsicologi.it +62% visitas a la web en 1 año- Guidaestetica.it +35% visitas a la web en 1 año- Guidapiscine.it +25% visitas a la web en 1 año- Guidacatering.it +24% visitas a la web en 1 año