Vishakha Singh Email and Phone Number

• Led global projects to enhance strategic initiatives and operational workflows using SQL and Python• Presented strategic insights on industry trends, user activity, and data-driven narratives to senior leadership and external stakeholders through webinars• Conducted exploratory data analysis using Python to deliver actionable insights for strategic decision-making• Developed custom Tableau dashboards to visualize KPIs for executive monitoring and optimization• Collaborated with cross-functional teams to drive data-driven solutions and enhance business performance.

• Optimized analytical models to evaluate revenue impact, identifying key drivers of marketing performance for strategic investments.• Integrated and managed large-scale data from diverse sources, ensuring data integrity and compliance with GDPR.• Automated manual data processing time by building Python scripts for Social Media/TV data.

• Developed scripts in python and R to accelerate data cleaning and prepping process which is further used for modeling and visualization• Processed, validated and analyzed large data sets from media agency partners and third-party owners such as Google, Facebook and Snapchat to optimize the investment behind marketing campaigns• Presented complex statistical analysis and recommendations to clients by formulating and analyzing the key metrics such as cost per impression/click/view, volume & dollar contribution, effectiveness & efficiency (ROI) of several media campaigns • Collaborated cross-functionally with clients, Sr. analysts, consultants, and commercial leads to plan, develop, and deliver insight reports

Simon Masters Association (SMA) is a Student Organization under University of Rochester, Simon Business School that primarily focuses on serving the School’s Masters students. Externally, we look forward to uniting together to seize the rights and opportunities that benefit the Simon Masters community, most especially in career planning and campus life enrichment. Internally, we concentrate on personal leadership leveraging and professional skill development. Once a Master, Always a Master.

• Prevented financial loss of $1M by identifying data discrepancies in manifest and purchase orders for a leading UK retailer; implemented data reconciliation process by executing ad-hoc SQL scripts• Responsible for designing ETL daily jobs in Informatica to ingest data to simplify the data collection and management.• Decreased manhours by 60% through automating data backup and quality assurance process; utilized Unix shell scripting to enhance end-to-end project delivery.

• Designed and developed interactive dashboards (PowerBI, Tableau) to support KPI reporting, translating sales, forecast numbers into visualization solutions to share business performance with C-suite stakeholders• Deployed various SQL scripts to maintain data integrity by setting up triggers, stored procedures and data housekeeping.• As an automation SME, expedited delivery of business-critical reports and reduced process time by 45% by fixing a programming bug in Informatica.