Vishal George Email and Phone Number
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My latest book 'Money Mindsets' explores how science-based stories can help people rewire their money beliefs, goals and habits.I run a research consultancy making behavioural science tools more accessible. This combines behavioural science with design and systems thinking to help teams with "tools to think like a behavioural scientist". Our areas of focus are social impact, financial wellbeing and sustainability.A few examples of what my role as the Chief Behavioural Scientist involves: (1) Building capability across a bank to become comfortable and confident in applying behavioural science at scale; (2) Conducting experiments with a government agency in New Zealand motivating businesses to reduce their carbon footprint and; (3) Equipping a start-up technology company with behavioural design frameworks to enhance safety of truck drivers in India.In my past life, as Head of Behavioural Science at Ogilvy New Zealand, I applied behavioural insights into the heart of strategy for NZ Police, Energy Efficiency & Conservation Authority, Auckland Council, Briscoes, Rebel Sport, Public Health England (UK), American Express (UK), Intercontinental Hotel Group (Europe), Westminster Council (UK), Adobe (USA/India) and Starbucks (USA).If you live in New Zealand, join us for the Wellington & Auckland Behavioural Science Meetup. We bring together academia and industry to explore the application of behavioural science into socially relevant topics like unconscious bias, workplace wellbeing and climate impact.Email me for training workshops and partnering on experiments — vishal@behaviouralbydesign.com
Behavioural By Design
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Founder And Chief Behavioural ScientistBehavioural By DesignWellington, Nz -
Founder & Chief Behavioural ScientistBehavioural By Design Jul 2019 - PresentNew ZealandEquipping people with tools to "think like a behavioural scientist."My work involves:(1) Behavioural Science 'Lab' - Enabling teams in small and large organisations to design and innovate more behaviourally-informed products & services at scale.(2) Behavioural by Design 'Masterclass' - Building capacity in public and private sector teams around the world to adopt behavioural science & design tools.(3) Nudge 'Testbed' - Conducting rapid experiments to identify which messages are most likely to change behaviours (See Case Study: Clean and Clever Energy Nudges). -
ChairpersonNew Zealand Behavioural Science Network Sep 2017 - PresentNew ZealandLaunched the Behavioural Economics & Science Network in Wellington & Auckland. This is our New Zealand meetup chapters following London, New York, Copenhagen, Sydney and Zurich.In these sessions, we explore the latest research in behavioural science with the best-in-class applications to the private and public sector. Topics include other closely related social sciences such as cognitive psychology, neuroscience, evolutionary psychology and more. Meetup in Wellington - www.meetup.com/Wellington-Behavioural-Economics-Science-NetworkMeetup in Auckland - www.meetup.com/Auckland-Behavioural-Economics-Network
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Head Of Behavioural Science - Ogilvy New ZealandOgilvy Jun 2017 - Jun 2019Wellington, New ZealandChanged the status quo by applying behavioural insights and scientific methods into the heart of the agency strategy. Partnered with Energy Efficiency and Conservation Authority (EECA), the Department of Corrections, NZ Police, NZ Customs, ACC, Sport New Zealand and Rebel Sport to design high impact and measurable behaviour change campaigns.Highlights of two projects:1. Applied a behavioural science framework for EECA to motivate landlords to insulate their houses; achieving 57% more insulations installed than our target (1,888 for 1,200 target)2. Developed strategic insights to help NZ Police attract a more diverse workforce; campaign led to a 615% increase in diverse profile applications -
Behavioural Scientist - Ogilvy Consulting UkOgilvy Jun 2014 - May 2017London, United KingdomGlobal behavioural science practitioner for clients including Westminister Council, Starbucks and Adobe. Projects involved researching academic literature, conducting quantitative surveys, co-developing interventions, designing randomised control trials and evaluating effectiveness of interventions with rigorous statistical analysis. Highlights of two projects:1. Conducted a randomised controlled trial to test three behavioural science principles with a call centre retention team; generating an estimated USD $2 million per year2. Developed an interactive recycling quiz and used data-driven insights for a council in London to design a behaviour change campaign to reduce recycling contamination -
Risk Analyst - Corporate And Investment BankingBnp Paribas Oct 2013 - Jan 2014London, United Kingdom> Evaluated financial strength and researched macroeconomic outlook to ascertain the risk profile of Fortune 500 companies in the retail and hospitality sectors> Presented a business and financial analysis of 45 prospective clients to the heads of severalbusiness lines including fixed income, global equity and cash management solutions -
Behavioural Economist - Institute For Advanced Teaching And Learning (Iatl)University Of Warwick Jan 2013 - Sep 2013Coventry, United Kingdom> Designed an online experiment with 80 participants to evaluate the impact of a 'social norms' nudge to motivate group work> Funded research project was granted a special award at the International Conference on Economics and Administration 2013 held in Bucharest, Romania -
Risk Analyst - MicrofinanceGrameen Financial Services Pvt. Ltd. May 2011 - Jul 2011Bangalore, India> Applied an econometrics model (multinomial logistic regression) to assist local branch managers in identifying risky loans and thereby manage overall delinquency rates> Conducted a survey with 120 customers during the loan collection process to gain qualitative insights into defaults and delayed repayments from customers
Vishal George Skills
Vishal George Education Details
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Behavioural And Economics Science (Economics Track) -
Economics, Mathematics
Frequently Asked Questions about Vishal George
What company does Vishal George work for?
Vishal George works for Behavioural By Design
What is Vishal George's role at the current company?
Vishal George's current role is Founder and Chief Behavioural Scientist.
What is Vishal George's email address?
Vishal George's email address is vi****@****lvy.com
What is Vishal George's direct phone number?
Vishal George's direct phone number is +64935*****
What schools did Vishal George attend?
Vishal George attended University Of Warwick, Flame University.
What skills is Vishal George known for?
Vishal George has skills like Research, Statistics, Economics, Market Research, Econometrics, Behavioral Science, Risk Management, Quantitative Finance, Strategic Planning, Business Strategy.
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VISHAL GEORGE
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