After Wavin entered the Indian market, I took on the challenge of building a strong team and setting up the entire distribution network from scratch in the West Zone. By strategically selecting and appointing key distributors and retailers, I ensured comprehensive coverage and established a solid market presence.

Played a key role in developing project business (B2B) along with significantly contributing to the sales growth & expansion of the company's retail business

In my role, I head the Key Accounts, Projects, and Institutional Sales teams, where I lead and inspire the sales team to meet ambitious targets and drive regional profitability. My focus extends beyond just numbers—I prioritize building and nurturing strong relationships with the top management of our key accounts. By sourcing and managing these key customers effectively, I've been able to create a network of trusted partnerships that contribute to our ongoing success. This holistic approach, balancing leadership, relationship-building, and strategic management, has been central to our achievements.

Managing Buying and merchandising for the entire category consisting of categories like Tiles, Laminate wooden flooring, sanitary ware, wellness products Identifying & working closely with vendor, supplier & manufacturer for development of productsPlanning the category wise budget & sales planRange Planning & controlling stock turn & inventoryLeading and managing the development and execution of concepts from sourcing, design & store displayManaging the supply chain and execution of all orders right from sourcing to the final launchTrained on JDA (James D Armstrong) retail system module and ensuring timely stock replenishment, shelf space utilization and maximizing salesVendor management