Vishal Kothari Email & Phone Number

Mclean, Va, Us

Mclean, Va, Us

As a leader of strategy and analytics, I am responsible for increasing the impact of the Capital One Cafe channel through analytics and insights. I lead a team of incredibly talented and highly motivated analysts, and partner with cross functional leaders to influence the direction of the business and drive strategic initiatives. My responsibilities include:Metrics definition and monitoring - Define and measure KPIs and OKRs for Capital One’s Cafe channel and build dashboards for business reviews and continuous monitoringCross functional collaboration - Collaborate and influence partner teams (marketing, product and operations) in matrixed organization to prioritize strategic initiative based on performance metricsAdvanced measurement frameworks - Develop advanced analytical measurement frameworks to assess the success of key initiatives using KNN models, test vs. holdout approach and time series measurementsMarketing analytics - Measure the ROI of marketing campaigns; develop recommendations to optimize audiences, creatives and promotions using statistical testing and to improve investment allocation across channels and geographiesProduct analytics - Develop prioritization frameworks for product teams to focus technology resources on high impact initiatives as well as improve product features to influence key metricsVoice of the Customer analytics - Generate insights from Voice of the Customer surveys using machine learning models to identify and prioritize experience improvement initiatives

Mclean, Va, Us

Consumer and small business card acquisitions growth through product optimization, direct mail and digital marketing (B2C and B2B) for a large co-brand card portfolio - marketing road map development, marketing investment optimization, A/B testing, targeting optimization, audience segmentation, omni-channel marketing strategy and analytics, SEM and web analytics, customer LTV modeling and ROI forecasting, card product design and optimization, customer research and competitive analysis

Mclean, Va, Us

Sales effectiveness strategies to double the card purchase volume and grow acquisitions for small business card portfolio - sales analytics, customer segmentation and insights, data integration, sales pipeline tableau reports and dashboards, territory design, sales goals and incentive models, Salesforce CRM launch for a growing team of 100+ field sales managers.

Mclean, Va, Us

Lifecycle and contextual marketing of digital features to drive enrollment growth. Payment experience enhancements to drive higher payments and on time payments. Behavioral science, competitive intelligence, in-market testing, marketing and product analytics.

Mclean, Va, Us

Payment tools CX enhancements, enrollment growth strategy, marketing strategy development and execution, marketing and product analytics, NPS analysis and optimization

Strategy consulting engagements for Fortune 500 companies in financial services, CPG and automotive industries - capital investment strategy, international expansion strategy, pricing architecture and competitive benchmarking

Mclean, Va, Us

New rewards card product development, customer segmentation and digital acquisition marketing strategy, pricing and credit limit testing and optimization, web funnel analytics and optimization, valuations/P&L forecasting

Mclean, Va, Us

Portfolio pricing strategy, terms optimization for revenue growth, valuations, portfolio reporting and monitoring, pricing strategy execution

Blacksburg, Va, Us

San Antonio, Tx, Us