Working on a Complex project to "Understand the Career Aspirations of Gen-Z in India"- Understood the nature and the scope of the analysis from the project owner - Performed market research by various means like personal interviewing, articles or white papers- Prepared a Analysis requirement documentation for all the involved stakeholder with tight deadlines- Understood the current Data Sources and Finalized the Data collection approach- Collected Data by a Survey manually (Google Form)- Performed Data Cleaning and Data Standardization/Normalization (Power Query)- Created several hypothesis questions around the business and KPI and finalized on the focus areas- Created several analysis reports and found insights to bring business impact using Excel, PowerBI and SQL- Designed and Published Dashboards for presenting the Insights (Excel & PowerBI)- Presented the findings and recommendation to the business stakeholders

• Collaborated seamlessly with offshore recruitment team to provide exceptional ad-hoc reporting and sourcing services.• Conducted meticulous sourcing analysis, tracking competitor companies' market trends, and cataloging data within IQX management system.• Worked closely with sales and marketing team to formulate effective marketing strategies.• Skillfully created pivot tables, dashboards, and reports to present both quantitative and qualitative data.• Delivered data-driven reports to clients, furnishing invaluable insights into data trends and behaviors; also conducted LinkedIn masterclasses for clients on leveraging the platform for brand marketing.