Leading Performance Marketing Department App Marketing & App AcquisitionDriving Sales for E-Commerce clients

•Supporting the business development team for pitches by creating effective ROI led digital media plans, audience mapping & campaign strategies to acquire new business• Assessing, and gathering client business objectives and requirements, and creating suitable branding and performance digital media strategy & plans to achieve client business goals• Developed and executed ecommerce strategies & App marketing strategies to increase online sales and revenue for various clients by Identifying and prioritizing opportunities for growth and expansion across ecommerce channels.• Worked closely with the clients, partners, vendors, publishers, and affiliate networks by building good relationship and getting the better rates for the client.

•Achieved a 30% growth in media business by acquiring new clients with effective digital media strategies and plans•Monitored brand awareness and performance campaigns, supported business development, and managed media planning & ad operations team across India, Qatar and Dubai•Managed clients’ entire media portfolio for brands including Sony SAB TV, Enamor.co.in, Honda, Volvo, FriendsDiaper.in, Flying Machine, Kotak Mahindra Bank, Nutralite, House of Hiranandani, Tata Value Home, Sony PlayStation•Facilitated strategic media planning and execution of SEM, Mobile, Social, Display & Programmatic campaigns for enhancing e-commerce performance, generating leads, & improving brand awareness for B2B & B2C clients•Worked across E-Commerce category clients including FMCG, Diapers, Apparels, Mattresses, and optimized sales growth and brand awareness by strategizing Amazon, SEM & Social, email marketing and affiliate campaigns

•Acquired new business accounts, and assisted in closing major accounts worth over $1 MN to $40 MN by creating and presenting effective digital media plans & strategies•Developed and implemented integrated media planning strategy for both online and offline media

•Interacted with clients, built strong client relations, and delivered excellent client services for media clients including Sony Entertainment, BBC Earth, Club Mahindra, PayPal, Nutralite Butter, Enamor Bra & Lingerie, Wink & Nod Mattresses•Planned and executed performance marketing campaigns for driving sales through site and marketplace across biddable platforms including Google Search, GDN, Facebook, YouTube, Twitter, LinkedIn, Amazon AMS •Achieved enhanced campaign ROI by developing and implementing effective strategic media plans in line with client business objectives; liaised with media publishers, networks, influencers for optimizing social & SEM campaigns•Collaborated with internal & external stakeholders for conducting audience research, campaign analysis to drive desired business results

•Managed sports event “Khel Mahakumbh” organized by Govt of Gujarat, including social media account management, media planning, and promotion of the event across paid channels - Social, YouTube, SEM, GDN, Roadblocks, Mobile and Video

•Managed social media account and handled media planning & promotion for leading Govt of Gujarat client•Liaised with senior government officers and ministry for securing approvals•Monitored brand awareness and lead generation campaigns and evaluated performance•Collaborated with internal and external stakeholders, networks, publishers and on-ground activations agency for campaign optimization

I love making short film, branded content, ad film and wild life photography. I have created two short film to showcase portfolio at Ogilvy Mumbai, Taproot & JWT."Tu Judaa"​ short music audio film The Hindu "PM IT'S AM" Print and TV ad FilmAlso, created Visit Gondal website to promote hidden germs of Gujarat. For more info, visit - www.visitgondal.in

•Managed international promotion events including brand launching events for Louis Vuitton in collaboration with advertising agency like JWT and Saatchi & Saatchi London

•Managed campaigns across TV, Print, Radio & Digital platforms for McCann Worldgroup client includes Subway, Loreal, Mastercard, London Olympic, Toshiba, Chico, Forcestore.co.uk•Supported in performing research, pitch presentations, on-ground activations, web traffic analysis and liaised with vendors

During academic period, I have highly participated and got engaged in child welfare activities. Raised fund for Orphan via radio & Word-of-mouth, help to provide shelter for below poverty line people, provide educational books, bags and clothes to poor children leads them towards better future.