• Managed a product roadmap that identified customer needs and aligned with the company’s overall business strategy of EMR app, and website portal• Developed and maintained a product backlog that tracked medical professional's needs, features, and user stories• Collaborated with the development team and stakeholders to ensure product requirements are understood and met• Led a team of developers to ensure product features are delivered on time and meet quality standards• Developed customer segmentation models that identified key segments and their needs• Created an optimized user experience for the product to decrease in customer support inquiries• Conducted user interviews and surveys to gain insights into customer behaviours and preferences, resulting in a 100% increase in customer satisfaction• Developed product pricing and bundling strategies that improved customer acquisition• Researched and wrote detailed product requirement document that increased product sales by 100%• Assisted product sales and marketing team with go-to-market, core positioning, sales demo and messaging for the product• Analysed daily product data, detecting trends and performing RCA for growth patterns, churn rates, utility, and usage trends

• Developed a roadmap that managed the product lifecycle, resulting in a 2X increase in product yearly sales and revenue• Developed a Minimum Viable Product (MVP) that was used to validate customer feedback and identify product enhancements• Managed product launch timelines and budgets, resulting in successful product launches with minimal delays or cost overruns• Developed detailed product specifications and user stories to ensure product quality and usability• Provided technical product demos to prospective customers that highlighted the product’s features and capabilities

• Advised client on potential acquisition of a ~ 50 million privately held apparel accessories company• Performed industry and company analysis, due diligence and valuation• Assisted CEO in developing pitch books for companies in a retail and consumer industry on acquisition opportunity and potential sale• Performed valuation using discounted cash flow, comparable company and precedent transactions• Analyzed potential buyout of a privately held life style retail company; sole associate responsibility for creating presentation• Conducted feasibility study report for Dubai based multi billion dollar investment firm on the launch of ecommerce facility in Gulf countries under tremendous time pressure• Built Excel-based public comp and transaction multiples using Capital IQ and internal databases