● Freelanced with Creatigo on curation of authentic stock videos in India● Responsibilities: Strategizing video topics and optimizing metadata for search

- Leading the in-house studio of creative team, videographers & photographer to develop a funnel of content across top priority brands.- Leading the briefing and execution of video performance assets and listing visual assets for Amazon at scale with external vendors.- Initially joined as a Sr. Brand Lab Manager in the D2C Team before moving into the Head of Brand Studio role, handling key company brands - POWRX, Hydrate Bottles, Room Dividers Now, Hamilton Hills & G-Rack.

Handled the portfolio business for Parachute Coconut Hair Oil and all its variants, as well as its CSR initiative.- Part of the entire campaign pipeline, right from the briefing stage to the end delivery of creative assets.- Played an active part in development and testing of new campaign and product concepts, eventually translating into the campaign brief.- Active participation in qualitative and quantitative research testing across projects.- Involved in the production process of shortlisting production houses, as well as cost negotiations with the procurement team.

- Lead the account management team in Mumbai, reporting to the Director and Head of Strategy.- Part of the core team to set up the Mumbai office (Fisheye Creative originally Bangalore-based).Clients: 2-wheeler and tractor batteries for Gulf Oil, Network18 (in.com and news18.com).

Leading client conversations and day-to-day operations with the team, reporting to the Senior Vice President.- Part of the entire campaign pipeline, right from the briefing stage to the end delivery of creative assets.- Played an active part in development and testing of new campaign and product concepts, eventually translating into the campaign brief.- Active participation in qualitative and quantitative research testing across projects.- Involved in the production process of shortlisting production houses, as well as cost negotiations with the procurement team.Clients: Zydus Wellness (Sugar Free), Abbott Nutrition (Ensure), Anchor Healthcare (Personal Wash Portfolio), Tata Docomo Business Services (Enterprise Solutions), UTI Mutual Fund, HSBC Global Asset Management Company.

Leading the account management team, working closely with and reporting to the Managing Partners and the Chief Creative Officer.Clients: VoxPop.com, Legrand Switches India, Birla Shakti Cement and Godrej Properties (project).

Senior Business Partner - April 2014 - April 2015Clients: Unilever (Vaseline), World Gold Council (Azva), Excelity Global (formerly Aon Hewitt's Payroll Processing Unit in APAC, acquired by Everstone Capital)Business Partner: April 2013 - March 2014Clients: Unilever (Vaseline), Acer, World Gold Council (Azva)Brand Associate: March 2010 - March 2013Clients: Unilever (Vaseline & Axe), Lakme Salon, Movies Now- Originally joined as a Brand Associate, I grew within the system to eventually become a Senior Business Partner, being the key point of contact for all brand activities, reporting to the Business Head.- Part of the entire campaign pipeline, right from the briefing stage to the end delivery of creative assets.- Played an active part in development and testing of new campaign and product concepts, eventually translating into the campaign brief.- Active participation in qualitative and quantitative research testing across projects.- Involved in the production process of shortlisting production houses, as well as cost negotiations with the procurement team.

Clients: BPCL (MAK Lubricants), Dainik Bhaskar, Reserve Bank of India, Cobra Beer, mypopkorn.com (Essel Media Group).

Viral Marketing, traffic activation & content updating on the website

Client: Onida ACs & Televisions.