Vishal Kalra Email & Phone Number

New Delhi, Delhi, India

New Delhi, Delhi, India

Delhi, Delhi

Brand lead on CNN-News18, the English general news channel of the groupResponsible for Brand planning, Strategic marketing, Alliances/Partnerships, Research & Trade communication of the brandWork closely with Editorial & Revenue teams on formulation of existing & new IPsBrand & content integration

Noida Area, India

Brand - WION (World is One News), Country's first Global News ChannelResponsible for Marketing Mix, Media Planning & Sponsorship/Alliances for the channelCarried out strategic Print campaigns for various global events featured on the channelDigital media & Viewer engagement programs to get Coverage for the channel in top 4Brand study in tandem with Nielsen.

New Delhi Area, India

• Handled pan-India campaign of automotive inspired fans from USHA, the first of its kind fans in the country enabling USHA to touch 20% figure in terms of market share in branded fans market.
• Conceptualized research proposal for indiamart.com to have better understanding of client base.
• Worked on first ever 360 degree campaign (TV, print, radio & digital) by indiamart featuring Irrfan Khan as brand ambassador which resulted in substantial surge in traffic on the site.
• Worked in tandem with planning team on category expansion of Premium fans in terms of growth, trends & consumer behavior.
• Spearheaded Reebok One project, long distance running shoes from Reebok featuring M S Dhoni. Handled entire still shoot right from conceptualizing to releasing the final material to Reebok Fithub stores.

Gurgaon, India

• Worked on 360 degree pan India Carlsberg Cheer campaign the first ever India specific campaign for Carlsberg to establish Carlsberg-EPL association in the country
• Launched Tuborg Booster Strong, the first fruit flavored strong beer across West & East India at On & Off trade channels
• Carried out Product of the year campaign for brand Tuborg right from conceptualizing the initial framework to final execution at both On & Off trade channels
• Spearheaded brand extension project for brand Carlsberg in terms of conceptualizing & execution of entire framework of market research for new sub categories within beer category

Gurgaon, India

Foodles (Instant Noodles) & Horlicks Nutribic (Functional Biscuits)Key tasks performed:Kick started 360 degree thematic communication campaign (TVC, Radio, Activation & OOH) for Foodles for 2012 Q1 in partnership with Media Planning, Market Research, PR teamsConceptualized the stimulus for new variants of Foodles and got Focus group discussions conducted.

Gurgaon, India

Cerelac (Infant Cereals) & Start Healthy Stay HealthyKey tasks performed:Successfully launched Start Healthy Stay Healthy brand in 2 phases across India (TVC, Print & Online)Part of the team that initiated the project – Expansion of Category (Infant Cereals) post consumer & Healthcare professionals researchWorked with Planning department to strategize.

Account: LGCategory: Refrigerators & Digital Audio Video (DAV)Department: Account ManagementRESPONSIBILITIES:Writing Briefs for the Creative team so as to make them aware of the requirements of a CampaignConducting Market Research & Consumer Surveys to know Dealers & Consumer BehaviorAnalyzing Competitive Advertising CampaignsWork in tandem with Account.

• Part of the core team that worked on localization of the messenger and email
• Benchmarking of Features to be provided in the Mail and Messenger
• To assess the Beta versions and help Technical team to remove the deviations
• To provide Technical team creative designed products to make them go live
• To integrate Mail and Messenger with web portal ibibo.com

General Management Programme, Business Administration And Management, General

Pgdmm, Marketing

Bachelor Of Business Administration (B.B.A), Marketing, Business Management, Economics

Activities and Societies: Debate Team

12Th Standard, Accounts, Economics, Business Studies