Vishal Pardessi Email & Phone Number

Mumbai, Mh, In

Gurugram, Haryana, India

•Develop and execute comprehensive marketing strategies across ATL, BTL, and digital channels (website, social media, content creation, online campaigns, and lead generation).•Lead market analysis (real estate), competitor mapping, and strategy formulation.•Define communication strategies, manage PR agencies, and secure media coverage.•Develop creative direction for impactful marketing materials across all platforms.•Oversee category development, branding, communication, and content generation plans.•Craft annual marketing plans and budgets aligned with launches and promotions.•Maintain a major mix of reference bookings and focus on quality demand generation and site visits.Campaign Management & Execution:•Manage marketing budgets and ensure successful execution of campaigns across various channels.•Develop and manage agency relationships, providing clear briefs and overseeing deliverables.•Implement marketing initiatives that drive brand awareness, engagement, lead generation (website traffic, FB/IG leads), and sales.•Plan and execute corporate events to achieve marketing goals and strengthen brand relationships.•Ideate and execute offline, online, and social media marketing activities.•Monitor campaign performance, analyze data insights to optimize strategies, and generate reports•Identify and manage consumer segments for improved marketing performance.•Develop and execute targeted promotional activities to drive demand.•Conduct regular competitor analysis, monitor market trends, and collect relevant data.•Manage agency partnerships, photoshoots, vendor relationships, and website content updates.

Tallinn, Harjumaa, Estonia

•Achieved 100% turnaround time on daily Order Acknowledgements and Purchase Orders, demonstrating proficiency in the SAP tool and ensuring prompt client service.•Collaborated with the supply chain team to advance positive client relationships by proactively updating clients on project requisitions, fostering transparency and trust.•Served as a dedicated resource to effectively manage key accounts and client relationships, providing personalized attention and support to ensure client satisfaction.•Maintained regular communication with clients, responding promptly to inquiries and addressing concerns, while escalating issues to appropriate team members for timely resolution.•Suggested and implemented process improvements that prioritized client needs, streamlining workflows and enhancing efficiency in client-facing operations.•Maintained accurate and up-to-date client record inventory in the SAP system, ensuring that client information was readily available to support effective relationship management.

Gurgaon, India

•Successfully developed and implemented robust risk management frameworks for a global telecom client, effectively identifying and mitigating potential operational risks across their international sites. •Created a comprehensive communication process framework that aligns with Information Security Management System (ISMS) standards, ensuring clear and consistent communication across all global client interactions. •Led a project initiative that enabled a technology client to achieve 100% compliance with ISO 27001:2013 certification across all departments and global locations, enhancing their information security posture and client trust. •Designed and delivered engaging presentations and e-learning modules tailored for a diverse global audience, promoting active participation, improving comprehension, and enhancing knowledge retention among learners

Mumbai, Maharashtra, India

•Identified and pursued new business opportunities, successfully expanding the client base by 30% within one year. •Designed and executed retention and reactivation campaigns tailored to individual client preferences, leading to a 15% increase in re-engagement. •Maintained a high-quality database of client information, enabling personalized service and effective communication strategies. •Collaborated with cross-functional teams to enhance client experiences and anticipate potential issues, resulting in improved client satisfaction scores.

Gurgaon Harayana

•Spearheaded product launch campaigns, and marketing initiatives for Samsung smartphones, wearables, and consumer electronics in PAN India markets. •Led the market analysis, constituting the study of competitor and customer insights for devising new product launches and go-to-Market strategies. •I managed and directed the national campaign for Samsung Galaxy Studio, resulting in a remarkable 34% surge in customer engagement within Tier 1 markets. •Engineered an interactive consumer journey for Samsung smartphones focused on knowledge retention, boosting retail sales by 30%. •Enhanced market penetration and brand visibility by spearheading an international new product launch conference, targeting partners and dealers.

Mumbai

•Orchestrated the highly successful 'Barclays Premier League trophy tour in India, encompassing 18 events, including a national PR launch, to enhance brand visibility and engagement. •Increased revenue for F5 Advertainment by 20% by implementing effective lead generation strategies. •Led and managed global webcast projects for pharmaceutical giants such as Bristol Meyers, Squibb, and AstraZeneca, spanning India, the USA, and Germany. •Implemented a comprehensive marketing project calendar for Nutella, to facilitate on-ground events across retail formats, enhancing brand awareness and customer engagement.

Mumbai

•Spearheaded the brand strategy and executed a media plan to promote the brand PKTS across radio, print, TV talk shows, and PR. •Successfully increased customer engagement via social media platforms, podcasts, videos, and webinars using engaging content. •Developed and produced high-quality content, including books, online courses, videos, and blog posts, in close collaboration with Priya Kumar

Mumbai

•Developed a framework of Employee Training & Development plan to sharpen the functional and behavioral skill of employees •Conceptuliased & Created a Training plan/calendar for each department by understanding the skill gap.•Rolled out Management Development Programmes successfully for the Management Committee employees by contacting the top management schools and ensuring they are nominated for the relevant program to upgrade their skills•Ensured implementation of Employee Induction programs for all stations.•Developed modules that conducted a managerial effectiveness training program for junior-level employees.•Assited the marketing team towards the implementation of BTL campaigns for Marketing & Sales team PAN India.

Mumbai

•Led the Employee Inductions across the organization.•Effectively handled employee counseling & attrition.•Monitored Internal Job Postings and Rewards & Recognitions.•Conducted Open House forums and employee development plans. •Conducted exit interviews.•Won the Best Human Capital Management Executive Award for the Year 2006-2007.

Hyderabad Area, India

•Transitioned the process from the USA to India- PENSKE Truck Leasing•Led & turned the process profitable within 15 months post the transition.•Formulated & led the Training & Development for the process through LEAN & SIX SIGMA tools.•Created a training road map for New Joiners•Assisted the HR team to drive Employee engagement & development activities.•Successfully managed the Annual Rewards & Recognition awards event.•Successfully launched & implemented HR and Training policy manual.Major awards won:•Won the Award for successfully launching the process.•Won the Award of the Best Employee for the year 2005.•Received an “Individual Excellence “award for outperforming the dual role (Operations & HR-Training & Development)

Bachelor Of Business Administration - Bba, Creativity And Business Innovation, Entrepreneurship, Organisation Management

Innovative Thinking and Creativity: Apply innovative thinking techniques at individual, group, and organizational levels. Master.

Erasmus + Blended Intensive Program(Bip), Faculty Of Business Management Studies, Final Grade – 9 (Very Good)

Activities and Societies: Learned new modern and creative management styles. Involving innovative solutions using 'Design Thinking.

Social Enterprise, Creativity & Social Business, Pass

Activities and Societies: Understand the concept of Social Enterprises and come up with innovative business ideas in the field of Social.

Marketing And Advertising Management, Marketing/Marketing Management, General

Market Research, Visual Communications, Marketing Management and Advertising