‣ Instinctive Studio is a full-service creative agency on a mission to help businesses create memorable and meaningful digital touchpoints that drive real-world business impact. ‣ Instinctive Studio is also developing several in-house GAI-powered products in the spaces of K-12 education, L&D and project management.

I managed a mid-sized country team of film-makers, digital marketers and future technology specialists. I was responsible for setting strategy, leading, envisioning and empowering the team to deliver high-value solutions to our overseas clients. I was also on the Board of Directors of the company, overseeing financial matters and compliance.Some of my key achievements in this role include:‣ Substantially brought down user acquisition costs for our clients through the innovative use of content-marketing automation and strategic testing.‣ Developed web and app solutions for our clients, from video creation and sharing apps to gamified digital experiences.‣ Championed a culture of innovation within the country team, facilitating ideation sprints and upskilling staff with the tools and training (e.g. no code development) to build and test MVPs. Over the last six years, the team has built and tested dozens of new ideas.‣ Set up a lean R&D lab (with less than 2% of our annual budget) to explore alternate ways of delivering business value and emerging technology. Hired, trained and mentored young talent to exploring gaming, gamification, XR and Web3. Built and released four games, tested several AR/VR ideas and completed a gamification research project.‣ Employed gamification for inclusive strategic planning and L&D, both within the country team and in teams across Asia Pacific. Successfully launched several initiatives that had quantifiable impact on employee engagement and growth.

I led a team of creative professionals to produce high-quality content for the company's Australia-based clients. My responsbiliites included leading and envisioning the team, strategic planning, budget management, liasing with our Australian clients and collaborating with the rest of the management team towards our company goals.‣ Produced over 150 pieces of content with the team (short films, animations, micro-content for socials) during my tenure as manager.‣ Led the team to expand our production capacities into Hindi and translation capacities into Bengali and Telugu.‣ Implemented a modified Agile methodology of production management within the production team.‣ Developed a system of validated learning in collaboration with the marketing team. Produced content was systematically field-tested with paid ads and learnings were documented and discussed on a weekly basis. Led the development of an in-house tool for this purpose. This helped decrease our digital marketing costs by more than 150% and helped guide future content production.‣ Produced a 3D animation (The Lost Bot) that was nominated in the Best Animation category at International Documentary and Short Film Festival of Kerala, one of the largest short film festivals in the country.

I created engaging short films, employing innovative storytelling to increase brand visibility and audience engagement.‣ Produced value-based short films with an in-house production team.‣ Handled script-writing, pre-production, post-production and compositing/motion-graphics.‣ Developed a unique and innovative storytelling approach that resonated with target audiences and drove engagement.‣ Pushed creative boundaries and experimented with various styles and formats to produce fresh, engaging content.‣ Spearheaded a series of successful content campaigns that significantly increased brand visibility and audience engagement.‣ Assisted our Australian clients in developing content in Nepali.

I created captivating mini-documentaries for regional and national shows, traveled across India to select stories, produced fundraising videos, wrote program scripts, and contributed as a motion graphics designer and 3D artist, while also assisting in enhancing team productivity.‣ Produced human interest mini-documentaries for two regional shows (Samadhan in Bengali and Nireekshana in Telugu) and one national show (Ek Nayee Zindagi in Hindi).‣ Traveled around India selecting stories for production, produced short fund-raising videos promoting the company’s humanitarian work.‣ Worked on a live-action-cum-3D title song for a national kid’s show on Nickelodeon (Khushi Ki Duniya's sequel), wrote program scripts for several seasons of our regional shows and one season of our national show.‣ Worked as an in-house motion graphics designer and 3D artist. I handled projects such as show packaging, 3D virtual set design and implementation and visual effects for show segments.‣ Assisted senior management in developing tools to improve team production team productivity.

‣ Produced fund-raising material (mini-documentaries, call-to-action spots, area profiles, material for social media).‣ Travelled to NCM’s project locations collecting archival footage.‣ Wrote project proposals for NCM's child development centers.‣ Streamlined data collection (financial and program reports) from NCM’s projects across the country, ‣ Set up NCM-India’s online presence (Facebook page, websites).

‣ Promoted the series 'The Incredible Human Machine' (wrote copy, did offline edits, worked with VT and GFX team, etc). ‣ Produced fillers for Nat Geo subsidiary channels - Nat Geo Adventure and Nat Geo Wild.‣ Assisted crew on shoots for the Hong Kong Tourism Board promos.‣ Experienced script reviews at high-level standards and practices (S&P) meetings.

Ekikrut was an NGO whose vision was to mobilise the urban youth to learn from and participate in the development of their rural years. Urban youth in India had disproportionately more opportunities then their rural peers. They are also numb and/or apathetic to the problems and concerns of rural India. One of the primary goals of Ekikrut was to sensitise adn mobilise urban youth to learn from and participate in the upliftment of their rural peers. We did this by:‣ Creating a scholarship fund that enabled exceptional students in rural India to pursue higher education in nearby cities.‣ Creating documentaries to raise awareness in schools and colleges about the challenges that rural youth face.‣ Encouraging Ekikrut members to employ their creativity and talents in fundraising for the Ekikrut scholarship fund e.g. holding dance workshops.Our logo is two hands clasped in a handshake, a city skyline in the background of one hand and acluster of huts in the background of the other. Although we had already designed the logo, we had not thought of a name yet. On one of our trips, we showed this picture to a group of rural students. We asked them to describe the picture in one word. One of the words they came up with was Ekjutha, which in Marathi means oneness, and evokes strong feelings of fraternity. We coudln't have said it better, so we christened our NGO "Ekikrut", the Sanksrit word for oneness.