My career impact has been expansive while at Harman. Recently, in August 2021, I was promoted to Global Ecommerce and Digital Senior Director and am responsible for the strategy and oversight of all Global Markets, reporting to the SVP and GM of Global Markets. In my Harman roles, my scope of influence and impact expanded while my focus remained on the digital e-Commerce business optimization, managing digital budgets and spearheading advertising strategies. In regard to actions and results, I provided targeted support for YoY growth for the direct eCommerce brand store business, including Amazon, and ignited growth for Target, BestBuy and Walmart by over 50% YoY currently in 2021. I navigated the COVID crisis felt by national retail key accounts through digital transformation and optimizations. I defined and implemented customer eCommerce strategies, driving explosive revenue growth of 6x and a conversion rate improvement of 390% for eCommerce properties. I led the growth of partner accommodation sites, the employee store and online marketplaces, P&L management, online marketing spend budget allocation, and drove inventory forecasting. I also managed and motivated a team of 6 as the Director of Ecommerce. A few of my accomplishments include the following: I ignited top line sales by 18x over 9 years producing a CAGR of 44%. I grew Amazon.com 1P sales by 3x in 2 years and raised the eBay marketplace sales by 5x in 3 years. I implemented a product personalization program and exceeded the sales goal by 15%. I also achieved the D2C Ecom sales stretch targets in the last 3 years, and achieved the Ecom sales target for 8 years, all within budget. Delivered over 12x ROAS consistently through Amazon Sponsored Ads and improved Operating Profit for the direct Ecom business by 8% points and CM by 15% points in last 2 years.

At Machinima.com, I formulated the start-up eCommerce marketing and product strategies and launched the eCommerce business operations from the ground up for the omni-channel game store. This boosted revenue levels by 50%. I strategized and executed marketing programs consuming viewership touch points across Machinima’s platforms including on YouTube, Facebook, Twitter, Mobile & Email. I also designed and executed the merchant store (CustomLoadout.com) to monetize fans, increasing the overall revenue by 20%. I spearheaded the Facebook open graph project to boost discoverability via social sharing, accelerating company’s distribution and video views. I strategized and implemented the Commerce pay-wall for video viewing on Facebook. I specifically focused on monetizing viewership by creating the product strategy and execution of the Ecommerce platform that aligned the business around the purchase of games. I expertly led the Agile development team, meeting tight schedules for product launch, maintaining milestones and budgets, and developing partnership with BestBuy’s BBY Open Team for commerce fulfillment. I implemented a loyalty program driven by rigorous surveys to identify the user acceptance of rewards. I directed the design of core products around simplicity and consistency to ensure user stickiness and repeat customers.

Netaya has been one of the premier online destinations for fine designer jewelry, including Engagement and Wedding Rings and Stud Earrings & Fashion jewelry. Vishal was responsible for Ecommerce management of Netaya.com, which included overseeing day-to-day operations, planning and executing marketing efforts and heading site improvements to improve traffic retention, seamless user interaction, better conversion and ROAS.

Founder and Business Development, Core Contributor to Strategic Planning for all Marketing efforts and Creative, Client – Agency liaison (as the Key Personnel)

Working Partner - Involved in Branding, Business Development & Marketing of IT Products & Services including Channel Sales and Merchandise Selection.