Founding Team member. Leading the Product Management and Marketing function for FirstHive, a leading Customer Data Platform (CDP). Some of the world’s largest brands trust FirstHive to drive their sales and marketing objectives. FirstHive enables enterprises globally to get a single view of their marketing by integrating with all their unique data streams across different channels, interfaces, and tools. The data thus captured can create cohorts which are relevant for the brand. Integrated… Show more Founding Team member. Leading the Product Management and Marketing function for FirstHive, a leading Customer Data Platform (CDP). Some of the world’s largest brands trust FirstHive to drive their sales and marketing objectives. FirstHive enables enterprises globally to get a single view of their marketing by integrating with all their unique data streams across different channels, interfaces, and tools. The data thus captured can create cohorts which are relevant for the brand. Integrated Cross Channel marketing capabilities including Journey Orchestration capabilities drives operational efficiencies for the brand. Our predictive recommendation engine drives ROI by optimising campaigns around channel, audience, content, and time linked vectors. All this while provide insights and detailed analytics, in real-time.FirstHive’s proprietary ‘Uniquification’ alogorithm enables a Single Window View of the each shopper, and the breadcrumbs captured from various channels enable a holistic profile creation. Marketers can use this data to create intelligent cross channel marketing campaigns that deliver sales. Show less

Currently leading the Product Management & Marketing function for eMart Solutions, a leading loyalty and consumer engagement company which works with several Fortune 500 companies offering competencies across Consulting, Brand Marketing, Marketing Services, Data Analytics, Redemptions and Customer Care. Responsibilities include:• Product Management & Product Marketing for FirstHive suite of products• Corporate Branding and Messaging• PR plan and execution• Web Properties… Show more Currently leading the Product Management & Marketing function for eMart Solutions, a leading loyalty and consumer engagement company which works with several Fortune 500 companies offering competencies across Consulting, Brand Marketing, Marketing Services, Data Analytics, Redemptions and Customer Care. Responsibilities include:• Product Management & Product Marketing for FirstHive suite of products• Corporate Branding and Messaging• PR plan and execution• Web Properties Management• Campaign Planning and management• Collateral creation and management• Lead Generation and strategic business closures• Event planning & management • GTM strategy• Strategic Partnerships• Industry body affiliations Show less

Product Marketing Manager for Talk.to – a text based chat application, available across Android, iPhone, Windows Phone, Mac, and Windows desktopResponsibilities include:• Formulate and execute Marketing Plan & PR strategy• Website creation and management (http://talk.to)• Search Engine Optimization (SEO) for improved organic search ranking and App Store Optimization (ASO) for improved search ranking across various app stores• Digital Marketing for customer acquisition… Show more Product Marketing Manager for Talk.to – a text based chat application, available across Android, iPhone, Windows Phone, Mac, and Windows desktopResponsibilities include:• Formulate and execute Marketing Plan & PR strategy• Website creation and management (http://talk.to)• Search Engine Optimization (SEO) for improved organic search ranking and App Store Optimization (ASO) for improved search ranking across various app stores• Digital Marketing for customer acquisition and brand building (including Search Engine Marketing, LinkedIn ads, Facebook ads)• Advertising on 3rd party ad networks (Google, Adroll, Facebook, LinkedIn, etc.)• Community building for Talk.to (including Support/ feedback forums)• Collect and review market intelligence to validate and realign the product roadmap • Reseller sign-on and onboarding for improving market reach• Given additonal responsibility for managing relationship and negotiating with infrastructure service providers including like Amazon, Tata Communications, etc.• Given additonal responsibility of building network of global SMS aggregators/ telcos to facilitate global two-way SMS capabilityKey Achievements• Achieved a million+ unique downloads, at a fraction of the budget spent by competition • Executed strategy of micro segmentation and cluster marketing to optimize social reach and conversions• Formulated and ran test marketing campaigns, to help minimize risk• Achieved conversions as high as 30% with the campaigns run• Achieved high app store search results, ranking in the top 3 positions for keywords selected• Contributed to key features that led to significant improvement in user acquisition and retention• Helped setup and run process for validation of new features with external users through surveys and user interviews Show less

Product Marketing Manager for Avotus’ Telecom Expense Management suite, targeted at medium and large enterprises in the North American and Canadian markets (www.avotus.com)Responsible for• Annual Marketing Plan & PR strategy • All Product collaterals and Sales Effectiveness Kits • Managing relationships with analysts from Gartner, Forrester, and AOTMP, and keeping them abreast of the developments in the company• Campaign management – Devising and managing sales campaigns… Show more Product Marketing Manager for Avotus’ Telecom Expense Management suite, targeted at medium and large enterprises in the North American and Canadian markets (www.avotus.com)Responsible for• Annual Marketing Plan & PR strategy • All Product collaterals and Sales Effectiveness Kits • Managing relationships with analysts from Gartner, Forrester, and AOTMP, and keeping them abreast of the developments in the company• Campaign management – Devising and managing sales campaigns to drive new customer acquisition• Devising migration paths for users of competing products• Running campaigns to induce existing customers to upgrade to the latest versions of our software• Partner Management (Avaya and Cisco)• Content creation for client success stories and whitepapers• Roadmaps for existing product offerings and new product initiatives• Providing support to sales teams for RFP responses • Providing support for participation in industry events Key Achievements• Avotus included in Gartner Telecom Expense Management Magic Quadrant 2011 as a Niche player• Avotus started receiving invitations for RFP processes from enterprises that had not been contacted by sales team• Sales campaigns resulted in 50% increase in leads generated• Support for CiscoLive! Event, leading to generation of 228 qualified leads• Successfully launch ‘Sales Central’; a knowledge management tool designed to consolidate and organise all learnings w.r.t. sales teams, customers, and market intelligence• Part of team that was responsible for redesigning the corporate website for Avotus to improve design, functionality, conversions, and organic search ranking (SEO)• Appreciated by top management for contribution to company's marketing efforts Show less

Product Manager at TATA Communications Ltd. for InstaCC – Cloud hosted communications' services for domestic and international contact centres operating in India.Cloud based contact center deployment (SaaS comprising of core contact center technology, MPLS connectivity, off-net voice minutes, managed data center services, and professional services) Responsible for• Product Development & Product Life-cycle management• Business case planning, approval and tracking to actual… Show more Product Manager at TATA Communications Ltd. for InstaCC – Cloud hosted communications' services for domestic and international contact centres operating in India.Cloud based contact center deployment (SaaS comprising of core contact center technology, MPLS connectivity, off-net voice minutes, managed data center services, and professional services) Responsible for• Product Development & Product Life-cycle management• Business case planning, approval and tracking to actual, for new platforms and feature releases• Conceptualization, development and roll out of new product features & enhancements• Demand forecasting for building new capacity• Partner selection, negotiation and finalization, wherever required for new features • Create sales and delivery processes for new feature launches• Coordinating with internal teams and departments which includes Procurement, Network, Service Delivery & Service Assurance, IT, Finance, Customer Care, Billing, Regulatory, Marketing, and Sales• Project Management for Platform augmentations, feature developments, & strategic implementationsKey Achievements• Helped create a market where none existed• Turned the business around, from operating losses in 2008 to net profit after depreciation by 2010• Communication infrastructure capacity increased and simultaneously improved utilization of capacity created• Helped convince and on board large logos leading to improved credibility in the market• Reduced Turn Around Time for new feature launch to less than 3 months from ~7 months• Reduced waiting time for a new account from over 4 months to less than 2 months• Introduced flexibility in service offering, which resulted in acquisition of high margin customers• Recognition by Frost & Sullivan as Market Leader in India geography (57% against 21% for nearest competition) leading to Tata Communications being awarded “Service Provider of the Year” for 2010 Show less

Conceptualized and Executed New Product Development Initiative on NGN Platform for WholeSale voice business

ERP Consultant working on PeopleSoft HRMS involved in the areas of Analysis, Design, Implementation & Support• Specialised in Global Payroll module, Competency Module, Administer Workforce, Base Benefits & NA Payroll module