Vishal Udani Email & Phone Number

Dubai, Ae

Dubai, United Arab Emirates

• Responsible for an AED 50MM P&L in the mobile phone, mobile phone accessories, kitchen appliances and personal care categories. • Developed business in Asia (Singapore, Hong Kong, Thailand) new business bringing in AED 10MM in turnover during 2023. • Demonstrated the ability to manage multiple projects & partner relationships - work prioritization, planning and task delegation.• Delivered the Sales, Margin, Terms and Selection goals for my category by significant data driven decision making. • Proficient in retail buying, financial analysis, product allocation, project management, marketing, business development. • Responsible for JBP, vendor negotiations annually, external business consultations and logistical planning. • Vast application of data driven decision making, using key metrics to drive growth and strategy.

Dubai, United Arab Emirates

• Responsible for the development of a new E-commerce startup venture habibidealz.com.• Spearheaded the launch and management of habibidealz.com, an ecommerce start-up specializing in Consumer Electronics.• Onboarded and curated a comprehensive selection of over 10,000 items, ensuring a diverse and appealing product offering.• Managed a multidisciplinary team of designers, developers, and marketers, fostering a collaborative work environment and ensuring alignment with project goals and objectives.• Developed and implemented brand guidelines to establish a consistent and recognizable brand identity across all platforms.• Structured and optimized the website architecture for enhanced user experience and efficient navigation, utilizing WordPress as the primary platform.• Collaborated closely with the development team to translate project requirements into actionable tasks and ensure timely execution of website updates and enhancements.• Developed and executed effective promotional campaigns, including email marketing, social media advertising, and influencer partnerships, to drive sales and customer engagement.• Integrated multiple payment portals to provide customers with a seamless and secure checkout experience, negotiating terms to optimize cost-effectiveness.• Established strategic partnerships with a reliable delivery partner, negotiating favourable terms to streamline the shipping process and improve customer satisfaction.• Implemented robust analytics and reporting systems to track key performance metrics such as website traffic, conversion rates, and customer demographics, allowing for data-driven decision-making.• Continuously monitored customer feedback and satisfaction levels, promptly addressing any issues or concerns to maintain a high standard of service and foster long-term customer loyalty.• Successfully navigated challenges such as supply chain disruptions, regulatory compliance, and technological advancements.

London, United Kingdom

• Owned the promotional strategy for the Toys UK category.• Managed a retail portfolio of £60 million. • Developed, owned, and delivered the category strategy which delivers target P&L goals for the Arts & Crafts Category.• Implemented cross functional collaboration across EU5 on systems and processes to support business needs.• Delivered the Sales, Margin, Terms and Selection goals for my category by significant data driven decision making. • Represented Amazon when meeting with senior executive teams from top vendors and built long term strategic relationships.• Drove overall improvements to the Toys shopping experience.• Managed the key business inputs of selection, price, and promotion to achieve our sales and margin targets.• Integrated strong and clear analysis and business rationale into sound decision making.• Demonstrated the ability to manage multiple projects & partner relationships - work prioritization, planning and task delegation• Acted as a leader within our team and an ambassador for evolving and maintaining a great team and working culture.

London, United Kingdom

• Provided an array of strategical services to managed brands, with a portfolio of £30 million. • Vast application of data driven decision making, using key metrics to drive growth and strategy. • Defined strategic joint business plans, assisted in delivering impact to brands supported directly. • Regular auditing of metrics to drive continuous growth for the respective brand, delivering to JBP KPI’s. • Continuous contribution, enhancement and innovation within the Amazon vendor services structure across UK. • Proficient in retail buying, financial analysis, retail planning / allocation, product / project management, marketing, business development, consulting & external/internal negotiations.

London, United Kingdom

• Managed and implemented the roll out of Dremel’s monthly social media campaigns and marketing activities• Successfully implemented Point of Sale projects in Maplin and Homebase stores around the UK• Implemented strategic PPC advertising via Google AdWords, and analysed data via Google Analytics • Became a product champion within the FMCG market, answering over 2500 technical customer queries & providing product training to customers and field sales representatives. • Created Monthly editorial plans & campaigns for Facebook, managed the Dremel UK page, which has 650k+ likes• Conducted competitor and market analysis, preparing sales figures for monthly and weekly reports, tracked and maintained the communications budget• Prepared marketing material for new product launches / Prepared and presented at internal sales meetings• Created design briefs with agencies and developed in-store POS and other advertising channels e.g. brand catalogue, magazine and radio advertising• Gained vast expertise in SAP software generating orders and purchase requisitions• Daily admin responsibilities included stock movement and price list management• Key liaison role with sales representatives and merchandisers to monitor and deliver best practice• Created and distributed quarterly and monthly promotional material to the sales force and dealers• Successfully managed Dremel’s day-to-day responsibilities, during a period with no manager for 3 months• Received a Certificate of Commendation in recognition of high achievement throughout my placement year• Gained insight and familiarity on a newly emerging market, with Dremel’s newly launched 3D Printers in the UK• Represented Dremel in various trade shows, successfully selling product adding up to £5000 in sales individually• Contributed in managerial meetings in the absence of Dremel’s Regional Brand Manager• Monitored, updated and created key online communications for corporate websites, mostly Amazon A+ Content

Dubai, United Arab Emirates

Bachelor Of Science (Bsc), Business And International Relations

Activities and Societies: Aston Tennis Club, Aston Enterprise Comittee, Aston Asian Society, Aston Hindu Society, Aston Cricket Club• 4.

Brand And Product Strategy

Imperial Product Strategy for Driving Business Growth provides an authoritative overview of effective product portfolio design.

Wellington International School - Ib Programme (Diploma)