Brand custodian for the multi category home decor brand "Beautiful Homes Studio" for Asian Paints Ltd. in India.• Instrumental in creating BH Studio - an ultra-luxury retail store category for Asian Paints Ltd. from planning to execution. (Nominated for MD & CEO Awards)• Responsible for building and maintaining brand imagery through communication, technology and customer experience.• Received multiple recognitions from brand awards in the field of Innovation, Home Improvement, In-Store design and Technology.• Conducted in-depth market analysis to interpret consumer behaviour, market trends, and competitive landscapes, enabling data-driven decision-making and targeted brand strategies.• Collaborated cross-functionally with sales, marketing, design, and IT teams to ensure cohesive brand objectives and successful store operations.• Optimized operational efficiency by focusing on key performance indicators and preparing Standard Operating Procedure for the stores.• Developing cutting edge technology by working alongside new age agencies and internal teams to enrich both in store and website experience.• Played a key role in the setup of the Asian Paints Window Blinds category through market research, competitive analysis, and the study of industry best practices.

• Identified the growth trends and opportunities within the INR 250-1000 Cr revenue range companies• Conducted competitive benchmarking and crafted market strategies for 15+ cybersecurity solutions• Identified 6 avenues for enhancing future growth plans of product offerings, bundles, and positioning