Vishan Jayasinghe Email & Phone Number

Melbourne, Vic, Au

Williams Landing, Victoria, Australia

Williams Landing, Victoria, Australia

Melbourne, Victoria, Australia

Melbourne, Australia

I joined AKQA in a Maternity Leave contract as a Creative Strategist to specifically be involved in creative campaigns to round out my advertising skillset furthermore.My time at AKQA was spent on key accounts including, Nissan, Officeworks, HESTA, Deakin University, BMW, Afterpay & Bunnings.During the contract, work has varied from developing reverse briefs to identify the client problem & need, creative briefs for eDM’s, social creative strategy, a brand launch & film festival… Show more I joined AKQA in a Maternity Leave contract as a Creative Strategist to specifically be involved in creative campaigns to round out my advertising skillset furthermore.My time at AKQA was spent on key accounts including, Nissan, Officeworks, HESTA, Deakin University, BMW, Afterpay & Bunnings.During the contract, work has varied from developing reverse briefs to identify the client problem & need, creative briefs for eDM’s, social creative strategy, a brand launch & film festival promotion. Beyond the creative work, I have also worked on optimisation strategies, social media strategies, social playbook, user research, developed analytics dashboards, run discovery workshops (remotely), developed internal email strategies & media attribution audits. Show less

Melbourne, Australia

I joined Isobar as a Strategic Planner with a media agency background.During my time here, I have been heavily involved with providing a media lens over key pieces of work. I have particularly played a key role in setting up the capability of a strategic-led, personalised, dynamic creative offering for clients including Origin, Seek & Sensis whilst also using analytics platforms including Google Analytics & Adobe Campaign Manager to ensure effectiveness. Over time, I've gradually… Show more I joined Isobar as a Strategic Planner with a media agency background.During my time here, I have been heavily involved with providing a media lens over key pieces of work. I have particularly played a key role in setting up the capability of a strategic-led, personalised, dynamic creative offering for clients including Origin, Seek & Sensis whilst also using analytics platforms including Google Analytics & Adobe Campaign Manager to ensure effectiveness. Over time, I've gradually moved into a more 'generalist' Strategic Planner role which has resulted in me providing Website Strategies, Dashboards, Go to market strategies, channel strategies, creative briefs amongst other pieces of work. Show less

Melbourne, Australia

I was promoted to Digital Manager and worked on Medibank which was the agency's biggest client along beside my Digital Coordinator, who was then promoted to Digital Executive.I planned and bought the digital media for Medibank's most important product; Private Health Insurance, whilst also putting forward best practice executions.During this time, I implemented a new way to reduce the complexity of current creatives in rotation & oversaw periods which acquisition targets were always… Show more I was promoted to Digital Manager and worked on Medibank which was the agency's biggest client along beside my Digital Coordinator, who was then promoted to Digital Executive.I planned and bought the digital media for Medibank's most important product; Private Health Insurance, whilst also putting forward best practice executions.During this time, I implemented a new way to reduce the complexity of current creatives in rotation & oversaw periods which acquisition targets were always exceeded.During this period, I was recognised as a Yahoo7 Digital Star for 2015 which awards a select number of people in the Digital Industry by Yahoo7. This involved visiting Mumbrella360 as a guest of Yahoo7, Meeting the Senior Digital leaders at Yahoo, being involved in a live Mumbrella Hangout & also having a published Mumbrella article.Within the agency, I was heavily involved with internal knowledge sharing sessions & also hosting the weekly Friday wrap-up with the entire agency. Show less

Melbourne, Australia

I was promoted to Executive as I was the digital client lead for the heavily acquisition-based ME Bank in what was a heavy client facing role. This role included continuing to plan, buy, set-up, maintain reporting on campaigns, liaising with publishers to ensure that we were using the best media products available and checking full media delivery was met whilst also being cost effective. During this time, the agency received the highest possible client feedback in a 360 Review.Towards… Show more I was promoted to Executive as I was the digital client lead for the heavily acquisition-based ME Bank in what was a heavy client facing role. This role included continuing to plan, buy, set-up, maintain reporting on campaigns, liaising with publishers to ensure that we were using the best media products available and checking full media delivery was met whilst also being cost effective. During this time, the agency received the highest possible client feedback in a 360 Review.Towards the end of this period, a Digital Coordinator was reporting to me providing additional client support.I also continued to work on clients including Flinders University & Madman Entertainment during this period. Show less

Melbourne, Australia

In my first role within media, I provided support to my Digital Executive, whilst working on client's including ME Bank , Energy Australia, FELD Entertainment, House of Fraser, Flinders University, City Index, Exxon Mobil, Royal Flyng Doctors and MCG.In time I took Planning & Buying responsibilities for FELD Entertainment, House of Fraser, Flinders University, City Index.Responsibilities included setting up & maintaining digital advertising campaigns, planning & buying media based… Show more In my first role within media, I provided support to my Digital Executive, whilst working on client's including ME Bank , Energy Australia, FELD Entertainment, House of Fraser, Flinders University, City Index, Exxon Mobil, Royal Flyng Doctors and MCG.In time I took Planning & Buying responsibilities for FELD Entertainment, House of Fraser, Flinders University, City Index.Responsibilities included setting up & maintaining digital advertising campaigns, planning & buying media based off clients needs & requirements, reporting on campaign results, post-campaign results & liaising with publishers to ensure full delivery of campaign.I gained extensive experience in Excel & DoubleClick for Advertisers (DCM) in this period. Show less