Conducted thorough market research to identify trends, demands, and competition in the labs and medical category.Developed and implemented category strategies to drive growth and profitability.Analyzed data to forecast future trends and customer preferences.Managed the product assortment for the labs and medical category, ensuring a comprehensive and competitive range.Identified gaps in the product portfolio and sourced new products to meet customer needs.Collaborated with… Show more Conducted thorough market research to identify trends, demands, and competition in the labs and medical category.Developed and implemented category strategies to drive growth and profitability.Analyzed data to forecast future trends and customer preferences.Managed the product assortment for the labs and medical category, ensuring a comprehensive and competitive range.Identified gaps in the product portfolio and sourced new products to meet customer needs.Collaborated with suppliers and manufacturers to negotiate terms and pricing.Built and maintained strong relationships with key suppliers and manufacturers.Negotiated contracts, pricing, and delivery terms to ensure optimal supply chain efficiency.Monitored supplier performance and addressed any issues related to quality, delivery, or service.Worked closely with the sales team to develop promotional activities and campaigns to drive sales.Set and monitored sales targets for the category, ensuring alignment with overall business goals.Analyzed sales data and performance metrics to identify opportunities for growth and improvement.Oversaw inventory levels to ensure adequate stock availability while minimizing excess and obsolete inventory.Implemented inventory control measures to reduce costs and improve efficiency.Coordinated with the logistics team to ensure timely and accurate delivery of products.Engaged with key customers to understand their needs and provide tailored solutions.Addressed customer feedback and complaints to enhance satisfaction and loyalty.Developed customer segmentation strategies to target different market segments effectively.Continuously monitored market trends and industry developments to make informed decisions and forecast sales effectively.Worked closely with other departments to ensure smooth operations and alignment of business objectives. Show less

I embarked on a month-long internship with Prak Hotels that proved to be a transformative experience. My role revolved around two key aspects: spearheading their social media marketing efforts and optimizing online sales into direct conversions through personalized customer interactions during check-out.