Visheshta Mertiya Email & Phone Number

Bengaluru, KA, IN

Bengaluru, Karnataka, India

• Customer 360 - One stop customer insights solution for field and marketing teams to understand physician prescribing preferences and engagement journey to better target customers across segments.
• Brand Reporting - Helped clients with deep brand and marketing performance insights across pre/mid/post launch phases through enterprise scale brand performance reporting solutions, enabling rapid decision making and.
• Field Reporting - Enabled holistic Field effectiveness and Healthcare Provider (HCP)/ Healthcare Organization (HCO) performance reporting solutions to orchestrate meaningful and contextual engagement with target.
• Value & Access Reporting - Driving key pricing, contracting, and Patient Support Program (PSP) design decisions across product portfolios through intuitive market access reporting solutions.

Bengaluru, Karnataka, India

Gurugram, Haryana, India

• Tableau Reporting - Analyzing user requirements and validating the available data to propose usable designs. Interacting with multiple stakeholders to gather business needs & develop technical specs. Conceptualizing.
• Data Blending & Transformation - Accessing and transforming massive datasets through filtering, grouping, aggregation and statistical calculation. Connecting different data sources to extract uniform data & create.
• Data Visualization & BI - Deploying rich graphical visualizations in dashboards to create effective views of data such as: Line Charts, Bar Charts, Pie Charts, Scatter Plots, Histograms, Tree Maps, Heat Maps, Area.

Gurugram, Haryana, India

• FINANCIAL: Finding Potential Credit Card CustomersKeyword: Data Cleaning, Model Development, Model Validation, Model ComparisonSAS: PROC Means, PROC sort, PROC Freq, PROC Logistic, PROC Reg, SAS/Macro, PROC SQL
• Predict prospective buyers.
• Differentiate the key characteristics between buyers and non-buyers, focus on predicting prospective buyers from existing customers.
• Initial exploratory data analysis using PROC Freq and PROC Means, missing value imputation using PROC Stdize.
• Outlier treatment, Rank ordering (Scoring), KS Statistics and variable reduction technique on the basis of IV value.
• Built Logistic Regression model and studied the ROC curve and other generated parameters, such as concordant/discordant, betas etc.RETAIL: Resource Optimization by finding out Potential customers for an upgrade.

Bangalore

• Learned the work-flow of departments in R&D – FD (Formulation Development), Analytical Department, Quality Assurance Department, PDC (Packaging & Development Cell), Microbiology Department, Marketing Department.
• PDC – Types of packaging system, Ideal requirements of pharmaceutical packaging material, Selection of packaging material, Containers of pharmaceutical packaging.
• Software used in PDC – Online Artwork Management System, TrackWise, SAP (System Applications & Products in Data Processing), LIMS (Laboratory Information Management System).