I build and scale foundational marketing and communications programs for forward-thinking founders and their companies as a fractional marketing executive.

I led a distributed global team in building and scaling a marketing and communications engine at Shelf, a Generative AI data management platform for global organizations. We strategically utilized this bespoke, multi-channel engine to generate a significant pipeline anchored by a compelling brand and value story. In its first year, the engine yielded an 830% lift in organic traffic, a 12x increase in conversion rates across all properties, and a quadrupling of the organization’s total pipeline value.

As this healthcare SaaS solution’s first marketing leader, I built a high-performing marketing, media and communications enterprise and led its commercial team through multiple product launches, media & analyst programs, marketing campaigns, trade show sponsorships and sponsored events. As its CCMO, I restructured the company’s core product offerings and go-to-market positioning, resulting in a 4x growth in new client acquisition in less than one year.

As the first head of marketing for Wake Forest Innovations, Wake Forest School of Medicine’s commercialization arm, I created from the ground up a robust marketing program to operationalize new commercial opportunities for the institution’s basic science, preclinical and clinical services, and faculty inventions and innovations. As the first head of marketing for the Innovation Quarter, I built and amplified the brand of a globally lauded innovation district, contributing to over $1 billion in private and public investment and a consistent drumbeat of national, business and regional press coverage. In 2015, I received the Content Marketer of the Year award from the Content Marketing Institute for my work using storytelling to commercialize Wake Forest’s scientific innovations, beating out VP and CMO finalists from Marriott, Emerson and GoPro.

I led the development of content strategy and channels to modernize the Medical Center’s internal communications efforts. I managed the development and launch of a 5,000+ page intranet for over 15,000 clinical and research faculty, staff and consultants and launched three flagship weekly digital communications tools for the institution. I directed the training of over 100 content editors across the enterprise and created a robust analytics system to measure essential patient safety and business continuity campaign effectiveness.

Along with Dr. Steven Feldman, I co-founded this pioneering online portal for patient ratings. This first-in-industry website was ahead of its time and, at its height, averaged 2 million unique visitors per month. In addition to driving innovation in front-end design, UI and marketing/communications, I led strategy and development for backend solutions such as SaaS-based reporting, marketing portals and site usability/access.

As Litera’s first marketing hire, I built and directed a multi-faceted and global marketing campaign to build pipeline and strengthen brand for this legal IT technology leader. I led the company’s adoption of a digital-first strategy and managed successful product launches with media and analysts for five new company products. I led the company’s efforts to transition to a SaaS model and promote its value to their global legal technology buyers. I directed efforts to ensure patent protection of company IP, leading to multimillion dollar growth in recent years.

As INSZoom’s first marketing hire and consultant for years prior, I developed and launched an aggressive multi-channel marketing program that led to a year-to-year doubling of company revenue. I introduced and developed a web and content development service that generated $1M+ in company revenue in its first year. I built, developed and managed a distributed global team of designers, developers and content experts responsible for 100+ client websites.

I was the key research administrator for the Center for Dermatology Research at Wake Forest School of Medicine, focused on leading-edge adherence research in dermatology patients. I collaborated on the world’s first research initiatives into new interventions to address adherence in dermatology patients and implemented digital approaches to improve physician-patient communications.

Freelance writer, journalist, web designer and copywriter for dozens of publications and companies.