Developing and implementing comprehensive digital marketing strategies to enhance the agency's online presence.Oversee the planning and execution of digital campaigns across various channels, including social media, email, and search engines.Manage a team of digital marketers, providing guidance and support to ensure the successful execution of marketing initiatives.Analyze campaign performance metrics and use data-driven insights to optimize strategies and achieve… Show more Developing and implementing comprehensive digital marketing strategies to enhance the agency's online presence.Oversee the planning and execution of digital campaigns across various channels, including social media, email, and search engines.Manage a team of digital marketers, providing guidance and support to ensure the successful execution of marketing initiatives.Analyze campaign performance metrics and use data-driven insights to optimize strategies and achieve business goals.Collaborate with clients to understand their objectives and develop tailored marketing solutions that meet their needs.Stay up-to-date with the latest digital marketing trends and technologies to ensure the agency remains competitive in the industry.Manage the digital marketing budget, allocating resources effectively to maximize ROI.Oversee the creation of engaging content that aligns with the brand’s voice and messaging.Work closely with other departments, including design and sales, to ensure cohesive and integrated marketing efforts.Handle the agency’s online reputation and address any issues or opportunities that arise in the digital space. Show less

Develop and implement performance marketing strategy to achieve business goals.Manage and optimize campaigns across paid marketing channels.Analyze and report on campaign performance, making data-driven decisions to driveimprovement.Own e-commerce campaign evaluation end to end through analysis of e-commerce KPIs.Collaborate with cross-functional teams to ensure successful campaign execution.Stay up-to-date on industry trends and emerging channels, making recommendations… Show more Develop and implement performance marketing strategy to achieve business goals.Manage and optimize campaigns across paid marketing channels.Analyze and report on campaign performance, making data-driven decisions to driveimprovement.Own e-commerce campaign evaluation end to end through analysis of e-commerce KPIs.Collaborate with cross-functional teams to ensure successful campaign execution.Stay up-to-date on industry trends and emerging channels, making recommendations forexpansion and testing.Manage budget and allocate resources effectively.Analyzing our brand positioning and consumer insights.Translating brand elements into plans and go-to-market strategies.Develop account and opportunity plans to coordinate the team to grow sales to advance and deliver results. Show less

Achievements
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#Implemented WhatsApp Marketing and converted 40% of cart abandoned users
#Increases the ROAS from 1.1 to 3 in Google ads through ads optimization
#Optimized Fb website traffic campaigns and 2X the traffic without increasing the budget
#Increased the revenue of the hair care category to 54% growth within a month
#Implemented Remarketing campaigns & created highly converting lookalike audiences to boost
conversions
#Implemented conversion tracking to identify the attributed channels
#Created product catalogs for Meta & Google
#Implemented Data Analysis techniques to evaluate ecommerce growth

Responsibilities
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Collecting and analysing marketing, and web behavioural data.
Testing campaigns, analysing key metrics, and identifying opportunities to increase campaign performance.
Developing and presenting learnings from analysis, including actionable insights and recommendations.
Developing digital campaign and web measurement strategies.
Creating dashboards, campaign and website performance reports.
Monitoring and analysing digital media and marketing trends.
Ensuring successful planning, execution, optimization for key traffic KPIs via paid, organic media channels.
Working closely with the management to share funnel conversion improvement ideas, feedback & present results

Achievements
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#Rebytes UK - Attained organic traffic growth from 100 visitors/month to 10K visitors/month in a
time span of 8 months through link building strategies
#Redbytes.IN - Attained organic traffic growth from 60K visitors/month to 143K visitors/month in a
time span of 6 months through blog marketing & content marketing strategies
#Increases leads from 300 to 500 per month
#Implemented ASO for "Mobile App Cost Calculator" and ranked No.1 for the keyword “app cost calculator”
in Google Play Store
#Implemeted SEO for YouTube videos and earned 38K Organic views for various videos in the
channel

Responsibilities
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Perform ongoing keyword discovery, expansion and optimization
Develop and implement link building strategy
Work with the development team to ensure SEO best practices are properly implemented on newly developed code
Work with editorial and marketing teams to drive SEO in content creation and content programming
Recommend changes to website architecture, content, linking and other factors to improve SEO positions for target keywords
Track, report, and analyze website analytics
Execute tests, collect and analyze data and results, identify trends and insights in order to achieve maximum ROI

Develop Email & Calling campaign strategy and plan jointly with the International sales Manager.Cold call prospective leads.Follow up on warm leads.Independently handle first level of conversation on chosen services.Lead qualification and hand over.Build a lead pipeline.Contact database management contact qualification, classification, communication, and updates (using CRM Tool).Actively prospect new clients.Analyze market trends and intelligence tools in an… Show more Develop Email & Calling campaign strategy and plan jointly with the International sales Manager.Cold call prospective leads.Follow up on warm leads.Independently handle first level of conversation on chosen services.Lead qualification and hand over.Build a lead pipeline.Contact database management contact qualification, classification, communication, and updates (using CRM Tool).Actively prospect new clients.Analyze market trends and intelligence tools in an effort to gain a competitive edge.Report weekly activity and log all lead related data in CRM Tool.Weekly planning call with CTO to identify weekly activity, target accounts and plan. Show less