RAI is a strong advocate for retailing in India and works with all levels of government and stakeholders. Our charter is to support employment growth and career opportunities in retail, to promote and sustain retail investments in communities from coast-to-coast, and to enhance consumer choice and industry competitiveness. RAI also provides its members with a full range of services and programs including education and training, benchmarking and best practices, networking, Policy advocacy, and industry information.Thus, RAI is the lead trade association representing an entire gamut of retailers, from chain store retailers and department stores through to independent emerging retailers, selling a wide selection of products across cities, towns, rural and virtual stores.RAI Provides:Advocacy support – we aggregate and represent the “Voice of Industry” to policy makers and the government.Networking and Events – We provide regional and national events for members to network with each other and with the larger Retail Fraternity.Learning & Development – We provide a range of workshops and seminars for members to skill up as they scale up.Knowledge & Research – We work with a number of Knowledge Partners to deliver authoritative, insightful industry reports.

Preparing sales pitches and relevant collateral Driving adoption of Zeta among retail establishments (merchants) Pitching the concept and value proposition to merchants and driving signups Communicating Product upgrades/new features to merchants Act as close touch points for merchants Incentivize them suitably from time to time to drive Zeta downloads, usage and referrals among theircustomers. Driving adoption of Zeta among the end users and customers Conducting on premise signup campaigns for various user clusters and coordinating with marketingteams to drive rapid adoption amongst users Incentivizing users to become referral agents for spreading usage among other users for viral growth Hiring, mentoring and training a team of executives Leading those executives, setting targets, reviewing performance and intervening effectively fordelivering superlative results

To achieve defined targets for new affiliations, servicing, generating marketing income and increasing affiliatecommission on a monthly, quarterly and annual basis. To retain the allocated affiliated outlets by maintaining relationship with them through periodical servicing toensure… Zero rejection Our beneficiaries are not charged additionally for using vouchers High brand visibility by positioning of stickers, danglers and glow signs Adherence to acceptance and reimbursement norms All promotions and offers are extended to the beneficiary To approach branded retail chains as assigned, identify new outlets in the territory, attend to leads and client / userrequests and sign them up for accepting our vouchers as per the defined thresholds of affiliate commission. To generate marketing income through booklet promotions and directory advertisements as per the definedtargets. To periodically negotiate attractive value deals with affiliates and companies, to enhance our client valueproposition and increase the buying power of our users. To explore business opportunities during servicing / network expansion visits to markets handled by the branch forthe future development of those markets. To monitor competitive activities and identify their clients, to get leads of companies buying store vouchers fromour affiliates.

Responsible for Hand Held Product business in assigned territory. Handled 3 distributors and over 300 retail outlets. Achieving primary, secondary and tertiary sales. Ensuring product availability and visibility at over 300 outlets. Managing and providing guidance and support for 8 sales executives. Launching new products, schemes through road shows, retailer meets and otherpromotional activities. Devising and implementing strategies to manage receivables as per company’scredit norms.

Responsible for GSM and CDMA business in assigned territory. Handling Retail accounts and distributors in the territory assigned. Implementing pre & post marketing activities for successful launching of newproducts and schemes. Exploring markets as well as collating market intelligence reports for developing key entry strategies to penetratenew markets. Devising and implementing strategies to manage receivables as per company’scredit norms.