- Managed the P&L for Testbook Pass/Pro, India's largest government exam preparation subscription, achieving 2.8 million active subscribers and approximately 2 Lakh monthly transactions and Net Promoter Score (NPS) of over 40- Achieved a 40% increase in all key performance indicators and a 60% reduction in costs within a single year for the subscription service.- Oversaw the development of products and enhancements to the Learning Management System (LMS), integrating AI and additional features aimed at boosting revenue, NPS, and conversion rates.- Generated a top organic funnel with a daily active user (DAU) base of 1.4 million through Q&A, multiple-choice questions (MCQ), and previous year papers (PYP), which accounted for 76% of the total traffic on Testbook.com and became a primary source for organic sign-ups with 14,000 daily signups- Managed a combined team of 260 in-house members and over 540 freelancers, optimizing costs effectively during off-peak seasons.- Successfully launched and expanded the Testbook Physical books line, which now includes over 120 titles and operates profitably.- Enhanced engagement and conversion rates in the middle of the funnel for both learning and assessment products. - Developed a state-of-the-art LMS renowned for its high efficiency, cutting content production costs by 60% through automation and #AI. - Expanded Testbook’s Supercoaching learning product to cover over 200 exams, featuring live and recorded classes as well as supplementary materials, achieving an NPS of 31