Co-own the P&L and develop the business model, ensuring CM guardrails are met.• Led top funnel engagement and DAU target. Increased platform DAU by 20%. • Planned event campaign, oversaw customer engagement, and analyzed data to improve campaign conversion and revenue.• Implemented a customer retention program through email marketing, resulting in a 15% increase in repeat customers - Through Targeting several cohort mixes like Dormant, At Risk, Lapsed, Best & Promising.• Collaborated with the product development team to create exclusive online-only product bundles, which became one of the top-selling categories on the website - Improving Topline and AOV.• Conducted market research and competitor analysis to stay informed of industry trends and opportunities for growth • Introduced A/B testing strategies to optimize website layout, productdescriptions, and pricing, resulting in a 10% increase in conversions• Trained and managed a team to provide coaching and feedback toimprove their performance and achieve business goals.

Living Food Company delivers insanely fresh, clean, and credible food that is good for you and right for planet Earth. We believe good food is the most powerful force for change - for our families, our community, and our environment. We offer world-class food and back it up with a world-class customer experience and the highest quality standards ever seen in India.● Achieved KPI of 80% month-on-month growth.● Launched 1000+ SKUs which contributed to 60%+ revenue● Strategize and launched 20+ categories and subcategories● Created content marketing plan for negative growth products● Created forecasting for product demand and limited product OOS escalation (out of stock) to less than 5%.● Promoted products and categories across multiple offline and online channels● Launched subsidiary food brands across all online & offline platforms.● Updated product and website SEO to reduce bounce rate to less than 70%.● Launched 18+ outlets, 4 brands on Swiggy, Zomato & Amazon● Responsible to carry out Quality Scores to assigned Categories.● Ensure to maintain benchmark Quality Scores (Item level-95%) throughout all the Categories on the platform● Spearheaded 25+ offline events including major Food and Lifestyle festivals

Talk Healthy to me is a healthy dessert brand, aiming to capture a 10,352 crore health & wellness market by revolutionizing the way people indulge.● Identified Market growth & Market potential for gluten-free healthy desserts. Achieved an annual growth of 25%.● Defined the product vision, strategies & roadmaps.● Defined and optimized online sales funnels which resulted in annual revenue of 1.5 Cr.● Supervised branding & packaging designs of the products.● Added 300+ new customers each month with a 70% repeat rate.● Supervised product marketing through various social media and managed a user base of 10000+.

We at Leaf 'N' Loaf aims at making healthy food easily accessible and tasty by busting the common myth that healthy food cannot be tasty. We are a fast-growing company owning three outlets in Delhi/NCR within a span of one year.- Conceptualized product, business model, operational execution, partner tie-ups & marketing activities. - Launched 4 outlets across Delhi NCR within 2 years of operations with a team of 28 people Managing P&L of all outlets & monitoring revenue. - Increased revenue from Rs.1 Lac per month to more than Rs.20 Lacs per month in 1.5 years, with a 13X increase in orders. Turned profitable in 6 months of operations- Fronting operations across outlets including set-up, inventory, supply chain, 3PL, vendor tie-ups. - Implemented cost control strategies & increased profit by 7%- Developing & managing Marketing calendar & budget across platforms including partners, affiliates & social media. - Adding 700+ new customers each month with a 60% repeat rate- Leading influencer, student & blogger relationships along with event management to amplify brand reach & orders via dine-in, product & partners- Spearheading & building client relationships across corporates, RWAs, universities, franchises, affiliates for promotions, BTL & events- Developing & optimizing pricing strategies, cost points, unit economics backed by user preferences & business goals- Directing new product launches & asset management across the business, tech solutions for the brand including website & app development

Trapes aimed to become a travel aggregator website connecting Caravans, Luxury Tempo travellers and Cabs with people seeking for an outstation trip. -Developed a travel aggregator website from scratch-Did an extensive field survey and market research -Increased the revenue of the company by bringing in new clients to the panel.-Collaborated with travel agents across Delhi/NCR and got them on board-Ran paid ads and handled Social media marketing-Developed and Executed efficient and cost optimized business model-Owned the entire Sales Cycle from Lead Identification to Generation to Prospecting to Closure

Helpline Facility Management Private Limited is one of the forerunners, who introduced and developed the concept of providing outsourcing facilities in India. It was founded in 1993 at New Delhi by a group of Engineers and Hoteliers. It is an independent entity in the business environments, which could assist you by sharing the facilities related responsibilities in your business and industry to enable you to achieve control over the cost and increase the efficient standardized outputs. It provides almost all services of building maintenance and allied nature.My role in Helpline Includes the ability to source new business and expand current customer revenues:-Found prospect for potential new clients and turned it into increased business.-Identified potential clients and the decision-makers within the client organization.-Responded to queries from potential and existing customers.-Researched and built relationships with new clients, and ensured quality assurance.-Arranged meetings between client decision makers and company’s practice leaders and understood client needs and addressed within defined TAT.-Owned the entire Sales Cycle from Lead Identification to Generation to Prospecting to closure  Key Accounts Management.-Implemented a variety of new business initiatives to drive sales.-Kept a close eye on the sales activities of competitors and utilized ideas where it was appropriate.-Lead & mentored the team to achieve the desired team targets.