As a founding team member of ‘UFO Moviez’, I have steered the company’s growth to its’ primary position in digital cinema. • Launched ‘NOVA CINEMAZ’ in 2016, a new initiative to create a network of 2000 franchised cinema screens pan India in the next 5 years. NOVA Cinema is aimed at reaching Cinema to tier II, III and IV towns of India thus expanding the footprint to increase the Film Exhibition business currently limited to Tier I and II cities and towns.• In 2005, positively launched UFO operations and achieved the milestone of installing the 1st 500 theatres in 1 year. Heading the national operations, we created a UFO network of 1900 digital screens in 4 years. • As part of our business model we aggregated the advertising rights of over 3500 screens and created a unified platform. Today the advertising revenue is 505% of our total revenue of Rs.550 crores.• UFO assumed operations of its subsidiary ‘Southern Digital Screens’ and merged businesses. We remarkably incorporated operations of 1200 south screens in 6 months and increased the total screen count to 1600 in 5 years.• Successfully expanded operations and launched in Nepal and Sri Lanka. • With an objective to improve transparency, efficiency and accountability in movie screening industry, we launched an electronic ticketing platform ‘IMPACT’ and successfully converted 400+ screens. • Handled tie -ups with leading online cinema ticket booking services including ‘Bookmyshow’ and ‘Paytm’ for the IMPACT platform, offering online booking facilities and increasing revenues.• With a creative business model and ingenious proactive teams, we built a strong foundation of UFO’s digital cinema initiative rendering UFO the leader of Digital Cinema Business with over 6000 cinema screens worldwide and 22 offices across the country. • Our successful business model as well as strong network of theatres led to outstanding investments and in 2015, the Company made a stellar debut on Indian Bourses.

My role constituted business planning, roll-out and launch strategy of ‘UFO Moviez’. I also designed and developed several media projects including regional television channels, gaming channels and digital cinema. • Innovatively created India’s first gaming weekly trade paper in Hindi and English, ‘Dhanvarsha’, a voice for the gaming industry and lottery business. • Efficiently launched ‘UFO Moviez’, India’s first Satellite based end-to-end Digital Cinema Network.

Spearheaded the television divisions. Produced several shows, including ‘Piya Bina’, ‘Nargis’ and ‘Samundar’.

• Managed the overall performance of programming and production for the entire ZEE Network. • Redefined programming, in a short period of 1 year, maintaining the company’s number 1 market position (with 9 out of 10 top rated programs), while heavily supporting sales and advertising targets by attaining maximum viewership numbers. • Strategically used scheduling as marketing war fare, innovatively utilized on air promotions as TRP tools and introduced LIVE telecasts with multi camera setups.• Led the initial 2 channel Zee Network expansion into news and regional channels. • Handled policy matters in programming, marketing and operations. • Supervised annual channel budgeting, program acquirement and cost control.

Productively launched the first ever Hindi movie channel – Zee Cinema.

Developed and directed TV Serials, documentaries, quiz and gameshows.

Taught courses designed to offer graduate / undergraduate students hands-on experience in all aspects of production including client relations, scripting and budgeting. Student and Faculty instructor for Studio equipment, EFP and Editing equipment.Instructor: Electronic Field Production: Taught summer courses for high school students, introducing all aspects of video production including scripting, directing and editing.Instructor: Basic Video Production Workshops: Conducted workshops designed to teach the comprehensive process of video production.

• Created, produced and directed studio based on-line magazine, variety and entertainment shows and series of promotional, public relations and training films. • Pioneered the design and launch of BUTV, a production house for commercial exploitation of student talents and university infrastructure. Annual billing reached 100,000 USD in two years.

Series of promotional, public relations, commercials and training films.

Principal of ‘Context’ an architectural design firm. Headed the department of Project Design and supervised and managed the firm.