Building a Global Group Finance Function(Business Finance, FPNA, Controllership, Treasury, Tax & Compliance, Procurement) for the e-commerce ecosystem -noon.com, sivvi.com, kul.com, noon Groceries, noonpay, noonpayments, nownow, noon VIP, noon food, noon in minutes, Namshi.comDigital ecosystem covered - e-commerce, Fintech, Hyperlocal, on-demand platform, Loyalty & food delivery, Ecom Supply Chain.Member of Various committees(Retail Procurements, Steering committee member of Abu Dhabi Investment office to drive fulfilment project )M&A to strengthen Fashion Share - Sivvi, Namshi

ABOUT NOON.COMnoon.com was founded with the objective of fostering an ecosystem of regionally based digital companies in order to secure the region's digital landscape's future. noon's mission is to provide customers and companies in the Middle East region with outstanding value and support. On December 12th, 2017, noon launched its consumer platform in the Kingdom of Saudi Arabia and the United Arab Emirates. noon debuted in Egypt in February 2019 and has since evolved to become the largest online shopping destination in the Middle East. Primarily a digital e-commerce platform powered by in-house technological talent, noon has swiftly developed strong native capabilities throughout its marketplace, fulfillment, logistics, and payment systems.عن نون تأسست نون بهدف تعزيز نظام بيئي رقمي مستدام للشركات الرقمية والإقليمية لتأمين مستقبل المشهد الرقمي في المنطقة. تتمثل مهمة نون في تقديم قيمة ودعم متقدم للعملاء والشركات في منطقة الشرق الأوسط. تم إطلاق نون في الـ 12 من ديسمبر 2017 في المملكة العربية السعودية والإمارات العربية المتحدة، وفي فبراير 2019 أطلقت منصة نون في مصر. ومنذ ذلك الحين وحتى الآن، تطورت نون لتصبح الوجهة الرائدة للتسوق الإلكتروني على المستوى الإقليمي، ونمت منصة التجارة الإلكترونية من خلال تقنيات وكفاءات داخلية محلية، ساهمت في تطوير أعمال السوق التجاري والعمليات التنفيذية والخدمات اللوجستية وبوابات الدفع الإلكتروني.

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Rural Tech - Fintech and Agritech Company

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Parablu - Secure Data Management Solutions with a focus on Data PrivacyEndimension - Healthcare AIDensity - Fintech - Cryptocurrency (digital assets) derivatives exchange| BlockchainGlamplus - SaaS enabled B2B Beauty MarketplaceBen & Gaws - Intelligent technology platform to revolutionize manufacturing sectorRooba Finance - Fintech - Asset tokenization platform| Blockchain Text Mercato - One-stop-solution for all your digital content requirementsMacmerise - Mobile & AccessoriesKazam - Electric Vehicle Charging Station NetworkSuccessful Exits: Toch(Full), Kazam(Partial) & Parablu(Full)

Global Fintech: Vested Finance is an SEC Registered Investment Advisor enabling sustainable wealth creation by simplifying US investing.

During my tenure at Ola, I spearheaded the establishment of the Finance function from its inception for India's foremost fleet company. My responsibilities encompassed a wide array of domains including Business Finance, Financial & Accounting operations, Financial Planning & Analysis, Commercial strategies, and Compliance management. This involved orchestrating financial processes and systems to support the dynamic growth and operational excellence of the organization.Additionally, in the evolving landscape of electric mobility, I remained attuned to industry advancements, including the emergence of Ola Electric, and strategically aligned financial initiatives to adapt to the shifting paradigms within the transportation sector.

Executive Director - Business Growth & Global CFOAs an Executive Leader, I drove business growth, financial transformation, and operational excellence, aligning the company’s operations with NASDAQ-listed parent standards, even in a startup environment.Global CFO & Finance Leader1. Optimized global financial and procurement processes, ensuring compliance with best practices.2. Led corporate strategy and investor relations, aligning performance with shareholder expectations.3. Directed multi-year statutory audits in Singapore, India, ensuring compliance.4. Managed complex tax matters, optimizing positions and resolving authorities audits.5. Ensured financial readiness for NASDAQ governance, meeting regulatory frameworks and internal controls.6. Executed financial and strategic plans, managing burn rate through cost control and optimization.7. Improved working capital through debtor collection and cash flow strategies.8. Developed financial models and KPIs, supporting decision-making and surpassing growth targets.9. Collaborated cross-functionally, aligning financial goals with business operations.Business Head - Brand Solutions1. Developed monetization models for top-of-funnel and community engagement, driving revenue and leadership.2. Led the Brand Solutions unit, achieving 200%+ YTD growth with full ownership of sales, solutioning, and delivery.3. Formed strategic partnerships with government clients (Kerala, Rajasthan, MP) and global brands like Nissan, OLA, Nokia.4. Secured media partnerships with Dentsu and Publicis.5. Won Global Marketing Excellence Award for Nissan and OLA campaigns at World Marketing Congress 2017.6. Led high-profile event, the 2016 Better Holiday Award Nights, strengthening brand recognition with key leaders.Business Head - Leads (Holidays)1. Led strategy execution, delivering 30% topline growth year-over-year & reduction in EBIDTA by 40%.2. Built partnerships with Thomas Cook, MakeMyTrip, and Cleartrip.

Set up team of 150+ people to deliver on Payables(P2P), GL(R2R), Capex, Opex, Rebates, Logistics, Inventory & FA etc.• Got promoted within 8 Months of joining with L5(Outstanding) rating. • Awarded for "Exemplary Contribution in Buying@Flipkart Program" by COO within 8 Months of joining for partnering in designing P2P process flow & its implementation.• Got "Master Blaster" & “ACE” Award from Management for achieving various milestones like effective P2P process set up/Successful team (50+ Members) transition/Business Partners Issues Resolutions/Working Capital improvement within 6 Months of Joining.• Rebate Management resulted approx.110CR credit to P&L in first year(FY13-14) & 270CR+ in FY14-15. Notable Acquisitions & Integrations Done: Myntra|Phonepe|JeevesPortfolio Addition during Stint: P2P Non-Merchandise, P2P Logistics, Rebates, Inventory Reporting, FA, Accruals, KPI Reporting & GL reporting, Financial ClosureFlipkart|Phonepe|Myntra

Set up Energy Business Unit (SBU) for Gujarat Circle(Youngest Leader) ●First Circle to achieve profit at Gross Margin level.●Awarded for achieving Lowest Energy Cost pan India & Implementing Most Innovative projects.●Rated as Exceptional Performance (L5) in very first year of assignment. ●Gujarat Circle has rated as number 1 circle for energy management.●Conceptualized & Developed the remote controlled webbased energy management system for towers.●Silver cards received for Customer Negotiation and customer satisfaction from VP-Operation & VP-Energy.●Winner of Receivable Contest FY 11-12 for Customer Collection with "0" Disputes.●Launched 4 Green Cities(Diesel Consumption free towers) in Gujarat.●Conceptualized and developed Alarm based Diesel control system which resulted in 40 mn saving in Diesel expenses.●Drive Correction in billing logic to opcos under Revenue enhancement project which resulted in 46mn additional revenue.

●Chosen as Value Champion by Organisation for upholding organisational values(Excellence, Customer,Integrity, Teamwork, Environment) at highest level.●Thrice Appreciated by Management for building and implementing process regarding payables.●Rated at Exceptional performance(L5) within 8 month of joining the organisation●Rated with Exceeding Expectation (L4) with Promotion to HOD in next Appraisal Cycle.●Led the annual operation Opex/Capex budget(AOP) exercise for pan India(16 Circles) for year FY10-11 in absence of National Opex Head.●Reassessment of downward potential Cost Structure and constant working on cost control & reduction. ●Negotiation and proposal assessment with/of vendors●Annual/Quarterly/Monthly Network Opex & Capex Budget.●Budget Variance Analysis.●Opex & Capex Budget Management. ●MIS related to Budget/Payment/Service Credit/Network Expenses.Portfolio Addition- Additional Special Projects-Loss to profit making towers, Landlord delight, Landlord Helpdesk, FA clean-up on decommissioned sites, Preparation of AOP(Opex & Capex) for all 16 Circles, Value Champion Trainer

●Rated as very good performer in very next cycle of Appraisal. -Handling the Accounts Payable team of 17 Accounts Executives for making the payment for the Project.-Handling the capitalisation of the assets for the Reflection in Balance Sheet.-Dealing with SEZ, DTA & EOU Units.-Responsible for the Proper Accounting Treatment of the Sales Tax and Payment made to vendors-Analysis report of Advance Balances against pending PO Commitments & PO Terms. -Handled the following Assignments successfully i.e. GRD conversions to GRN and clearing the advances for the same, involving the fund outlay of Rs.1150 Crores Approx in the target time span of 2 Months.-Reply to the Excise Summons issued to RIL & RJIL for the Cement procurement.-Payments of Reliance Retail Hypermart Project at Jamnagar. -Prepared the SOP of Checking & Verification of Bank Guaranties (Advances & Performance).-Preparation of the month wise Payment Break-up for the selected vendors & Collection of Payment Certificates from the Parties for the submission of the same to the Exim Bank.-Coordinating with auditors (Deloitte /V B Haribhakti) for conducting internal and statutory audits.-Liasoning with Buyers, Vendors, Tax, Legal & other departments for resolving various issues.-Responsible for the correct deduction of TDS, Purchase Tax and WCT.-Verification, Monitoring and Analysis of the Advance & Performance Bank Guaranties.-Preparing the Debit Notes for the Material Rejection & Ensuring the payment of Excise Duty of the same before taking back the Material from SEZ.Portfolio Addition - P2P Services, P2P Retail Hyper Market Project

Here's a glimpse of my impactful tenure:- Rapid Advancement: Recognized for exceptional performance, I ascended from an assignment-based role to the esteemed position of Project Manager within a mere 3 months.- Team Leadership: Orchestrated a dynamic team of 28 executives, ensuring seamless project execution and operational excellence.- Holistic ERP Implementation: Oversaw the successful deployment of 24 diverse applications within the ERP package, encompassing critical functions such as Cash Collection, Accounts, Inventory Management, and more.- Financial Innovation: Initiated the transition from a Single Entry to Double Entry System of Accounting, ushering in greater accuracy and efficiency in financial management.- Government Liaison: Fostered productive relationships with government officials, facilitating seamless data collection and system development processes.- Stakeholder Education: Pioneered efforts to educate government officials on electronic applications, fostering adoption and ensuring optimal utilization of resources.- Needs Assessment and Advocacy: Acted as a liaison between government officials and management, advocating for effectively integrating tailored solutions into the ERP framework to meet evolving needs.Noteworthy Achievement: Catalyzed the transition of Kota Municipal Corporation from offline to online operations, streamlining processes and eliminating reliance on physical paperwork.Through strategic leadership, innovative solutions, and unwavering dedication, I drove transformative change and positioned Kota Municipal Corp at the forefront of digital governance.