Helping brands leverage the power of video commerce to drive on-site engagement & conversions & make shopping a whole lot real & human.

Working with brands to help create the next generation of video commerce experiences on their own platforms

Lead the digital ad sales team present across multiple locations with the responsibilityof driving ad revenues & looking at shaping the long term advertising revenuestrategy for ETV Bharat, a pan India language centric news OTT.

Part of the launch team of Hotstar India, with the key mandate of driving advertising revenues by designing innovative sales solutions & pricing for Hotstar.Developing a strong value proposition for the Hotstar advertising product and working with sales teams across India to drive yearly revenue targets. Revenue target setting, tracking revenue projections and achievement, working on pricing interventions from time to time to help scale up revenue.Open additional streams of revenue by developing content solutions for some of the largest shows on digital like Koffee with Karan, Sarabhai vs. Sarabhai amongst others.

Key Responsibilities:AGM, Digital Marketing | RELIANCE MOBILEManaging the digital marketing mandate for Reliance Mobile , the job entailed delivering integrated digital marketing campaigns for all brands and working to continuously improve the user experience on owned digital assets. Scope of work entailed.Taking the offline campaign thought to digital and developing digital specific campaigns. This entails creating communication for paid media (rich media formats to regular formats on both web & mobile), owned media (primarily Facebook & Twitter) and earned media (digital PR, driving social media chatter et al)Website management : While at Reliance worked on the complete overhaul of the website, driving stronger user experience as well as ensuring the website readiness with a view to monetize prepaid recharges, postpaid sales and selling the vast array of VAS products.Developing other communication elements : Emailers, Social media apps, SMS based communication, Mobile Apps, Digital Activation

• Helping large multi-national corporations rationalize their media costs, through media cost benchmarking & KPI setting. • Managing multi-country scope projects across a range of categories.• Effectively executing PRIP (performance related incentive programs) for clients to evaluate their media agency’s performance & reward them

At Mindshare India part of the core Central Trading group (CTG) – responsible for the media buying of PepsiCo India (Beverages & Foods). Understanding fragmentation, studying viewership behaviour, tracking big tickets, eventually negotiating/cutting deals across all genres/regions. Understanding cricket as a medium & maximising returns on cricket buying.