1. Developed and executed comprehensive digital marketing strategies, including SEO/SEM, email marketing, social media, and display advertising campaigns.2. Conducted in-depth keyword research and optimized website content to improve search engine rankings and drive organic traffic.3. Designed, built, and maintained a strong social media presence with a focus on brand marketing and engagement.4. Measured and reported on the performance of all digital marketing efforts, evaluating results against key goals (ROI and KPIs) and optimizing strategies for better outcomes.5. Identified emerging trends and insights to adjust spend and campaign performance, ensuring continuous improvement and innovation.6. Brainstormed and implemented new and creative growth strategies to expand brand reach and customer engagement.7. Planned, executed, and analyzed A/B tests and conversion optimization experiments to improve user experience and funnel performance.8. Collaborated with internal teams to create high-converting landing pages, optimize website usability, and enhance the overall customer journey.9. Worked closely with the sales team to generate leads, nurture prospects, and convert them into loyal customers.10. Partnered with external agencies and vendors to enhance digital marketing efforts and scale campaign effectiveness.11. Actively evaluated and adopted emerging digital technologies, providing thought leadership to drive organizational growth and digital transformation.12. Managed the planning, execution, and reporting of all digital marketing campaigns, ensuring alignment with business objectives and growth targets.

As a Digital Marketing Executive at iProledge, I play a pivotal role in driving the online presence and brand visibility of our esteemed educational platform. My responsibilities encompass a diverse range of digital marketing strategies and tactics aimed at expanding our reach and engaging with our target audience.1. Strategic Digital Campaigns2. Content Marketing3. Social Media Management4. Email Marketing5. Market Research6. Collaboration7. Search Engine Optimization

1. Successfully generated new business leads and converted them into clients through focused sales strategies and effective relationship building.2. Collaborated with cross-functional teams to ensure the seamless delivery of services to clients.3. Monitored and tracked sales activities and revenue forecasts using CRM software, ensuring accurate reporting and analysis.4. Expanded professional network and generated new business leads by attending industry conferences and networking events.5. Utilized Kapture and WhatsApp (Wati) platforms to manage and streamline chat processes, effectively handling customer inquiries and providing prompt responses.6. Worked on an outsourced project called Manipal MedAce Online Learning Platform.