At MediaMint, my tenure as a Senior PPC Specialist revolved around deploying sophisticated PPC campaigns and steering the team towards success. Our collaborative efforts led to groundbreaking strategies that capitalized on my computer applications background from IEC UNIVERSITY. Mastery in tools like Google Ads Editor and Search Ads 360 was pivotal in refining campaign execution and boosting performance. My ambition is to stay at the vanguard of digital advertising, harnessing analytics to craft decisions that resonate with our clients and drive their success.
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Senior Ppc SpecialistMediamint May 2024 - Aug 2024Hyderabad, Telangana, India1. Campaign Strategy & Execution: - Craft & implement advanced PPC strategies across platforms, aligned with goals. - Oversee entire PPC campaign lifecycle, from planning to reporting. - Conduct in-depth keyword research, competitor analysis, & audience targeting. - Manage large PPC budgets efficiently. - Stay abreast of industry trends & platform features.2. Performance Optimization: - Use analytics to track & measure campaign performance, identify trends. - Conduct A/B testing on ad formats, bidding, & targeting. - Provide data-driven insights & recommendations. - Proactively identify & resolve performance issues.3. Team Leadership: - Lead & mentor PPC specialists, providing guidance & feedback. - Foster collaboration & knowledge sharing within the team. - Delegate tasks effectively for efficient workflow. - Contribute to team members' professional development.4. Client Management: - Build strong client relationships, understanding their goals. - Provide regular campaign updates & proactively communicate issues. - Offer strategic recommendations to improve campaigns.5. Reporting & Communication: - Prepare insightful reports on campaign performance. - Present findings & recommendations clearly to stakeholders. - Translate complex PPC concepts for non-technical audiences. -
Senior Google Ads SpecialistViral Ads Aug 2023 - Apr 2024Hyderabad, Telangana, India1. Campaign Management: - Plan, develop, and execute Google Ads campaigns across various networks (Search, Display, Video, Shopping, etc.). - Define target audiences based on demographics, interests, behaviors, and keywords. - Develop compelling ad copy and visuals that adhere to Google's policies and resonate with the target audience. - Set up and manage ad budgets, bidding strategies, and campaign schedules. - Monitor campaign performance, analyze data, and make data-driven optimizations to improve results.2. Keyword Research & Optimization: - Conduct thorough keyword research to identify relevant and high-performing keywords. - Optimize ad groups and campaigns for relevant keywords and match types. - Monitor keyword performance and adjust bids to maximize ROI. - Identify and add negative keywords to prevent irrelevant ad impressions.3. Performance Analysis & Optimization: - Track key performance indicators (KPIs) like impressions, clicks, conversions, cost per click (CPC), cost per acquisition (CPA), and return on ad spend (ROAS). - Use Google Ads, Google Analytics, and other analytics tools to gather data and generate reports. - Identify areas for improvement and implement A/B testing to optimize ad performance.4. Landing Page Optimization: - Collaborate with web development teams to create and optimize landing pages for ad campaigns. - Ensure landing pages are relevant to ad messaging and provide a seamless user experience. - Implement conversion tracking to measure the effectiveness of landing pages.5. Budget Management: - Allocate and manage ad budgets efficiently across different campaigns and ad groups. - Forecast and track ad spend to ensure campaigns stay within budget.6. Reporting: - Prepare regular reports on campaign performance, highlighting key metrics and insights. - Communicate results and recommendations to stakeholders and clients. -
Google Ads SpecialistMarketstar Nov 2021 - Jul 2023Hyderabad, Telangana, India1. Campaign Management: - Plan, develop, and execute Google Ads campaigns across various networks (Search, Display, Video, Shopping, etc.). - Define target audiences based on demographics, interests, behaviors, and keywords. - Develop compelling ad copy and visuals that adhere to Google's policies and resonate with the target audience. - Set up and manage ad budgets, bidding strategies, and campaign schedules. - Monitor campaign performance, analyze data, and make data-driven optimizations to improve results.2. Keyword Research & Optimization: - Conduct thorough keyword research to identify relevant and high-performing keywords. - Optimize ad groups and campaigns for relevant keywords and match types. - Monitor keyword performance and adjust bids to maximize ROI. - Identify and add negative keywords to prevent irrelevant ad impressions.3. Performance Analysis & Optimization: - Track key performance indicators (KPIs) like impressions, clicks, conversions, cost per click (CPC), cost per acquisition (CPA), and return on ad spend (ROAS). - Use Google Ads, Google Analytics, and other analytics tools to gather data and generate reports. - Identify areas for improvement and implement A/B testing to optimize ad performance.4. Landing Page Optimization: - Collaborate with web development teams to create and optimize landing pages for ad campaigns. - Ensure landing pages are relevant to ad messaging and provide a seamless user experience. - Implement conversion tracking to measure the effectiveness of landing pages.5. Budget Management: - Allocate and manage ad budgets efficiently across different campaigns and ad groups. - Forecast and track ad spend to ensure campaigns stay within budget.6. Reporting: - Prepare regular reports on campaign performance, highlighting key metrics and insights. - Communicate results and recommendations to stakeholders and clients. -
Senior Catalog SpecialistAmazon Mar 2020 - Dec 2020Hyderabad, Telangana, India1. Catalog Management & Optimization: - Oversee creation, maintenance, and accuracy of product catalogs. - Ensure complete, accurate, and up-to-date product data. - Develop and implement catalog taxonomy and categorization systems. - Optimize product listings for search engines and marketplaces. - Collaborate with teams to gather and validate product information.2. Data Management & Analysis: - Manage product data using PIM systems or other catalog management tools. - Analyze catalog performance data to identify trends and opportunities. - Generate reports on catalog health, product performance, and key metrics.3. Process Improvement & Automation: - Develop and implement processes and workflows to streamline catalog management. - Identify opportunities for automation and implement solutions. - Collaborate with IT teams to integrate catalog management systems.4. Team Leadership & Collaboration: - Lead and mentor a team of catalog specialists or data analysts. - Foster collaboration and knowledge sharing within the team. - Coordinate with cross-functional teams to ensure alignment on catalog strategies.5. Vendor & Stakeholder Management: - Establish and maintain relationships with vendors and suppliers. - Communicate catalog requirements and guidelines to stakeholders. - Resolve any issues or discrepancies in product data. -
Facebook Ads ManagerGo Viral May 2019 - Jan 2020Hyderabad, Telangana, India1. Campaign Strategy and Planning - Develop and implement advertising strategies across Facebook and Instagram. - Identify target audiences and create detailed audience profiles.2. Ad Creation and Management - Design and create engaging ad content, including images, videos, and copy. - Set up and manage ad campaigns in Facebook Ads Manager. - Monitor and optimize ad performance to ensure maximum ROI.3. Performance Analysis - Analyze campaign performance metrics and generate reports. - Use data insights to make informed decisions and improve future campaigns. - Conduct A/B testing to determine the most effective ad creatives and strategies.4. Budget Management - Allocate and manage advertising budgets effectively. - Track spending and ensure campaigns stay within budget.5. Collaboration - Work closely with the marketing team to align ad campaigns with overall marketing goals. - Collaborate with the creative team to produce high-quality ad content.6. Staying Updated - Keep up-to-date with the latest trends and best practices in digital advertising. - Adapt strategies based on changes in the Facebook advertising platform.
Vishwas Kumar Education Details
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Bachelor In Computer Application -
Chemistry, Physics, And Math'S
Frequently Asked Questions about Vishwas Kumar
What is Vishwas Kumar's role at the current company?
Vishwas Kumar's current role is PPC Specialist | Campaign Strategy, Performance Optimization.
What schools did Vishwas Kumar attend?
Vishwas Kumar attended Iec University, Narayana Junior College - India.
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Vishwas Kumar
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