I am Vishwas Setia, Design Lead with 10+ years of experience in designing, Print Media, Ux Researh, User Research, Information Architecture, Usability Engineering, Service Design, Persona (creation), User Interface, Mobile Apps, Dashboards, Digital graphics and Corporate/Business Branding. My primary objectives are to continue to explore, develop and enjoy the challenge of design and technological advancements, to seek perfection and to expand my creative capacity in a professional style. Expertise includes:Working upon Design Thinking, User Experience of products, creating Wireframe and defining InteractionsCreating Page layouts, Conceptual design, High/Low Fidelity PrototypingUse case scenarios, card sorting, process flowsTo conduct user research (Heuristic evaluation/Surveys based upon model personas) and work along with other teams (QA) for usability testing of the prototype/productWorking along with designers (visual + front end) closely to produce User Centric DesignsCoordinating with developers in improving the UIs & Interaction and keeping the visual cohesive across all platforms