Vishwa Shroff, Mba Email & Phone Number

California, United States

Santa Clara, Ca, Us

Currently leading product strategy, digital experience initiatives (Voice of Customer) & a team of product managers in Partner Sales team at ServiceNow, focused on improving digital experiences & informing product roadmaps. Previous responsibilities include being one of the only business architects in sales operations team, defining GTM motions & optimizing sales processes, and setting up a shared services model. - Product Vision & Strategy: Defined product vision & roadmaps for key products: ServiceNow Store, Partner Data Management, and Lead Management, driving exponential revenue growth and ecosystem success. - Established a shared services model in India and used process digitization to enhance productivity. Transitioned to partner sales, developing the GTM capability maturity map and framework products. - Technology Roadmaps: Led a cross-functional team to define and execute the product roadmap for key products, driving success in the partner sales ecosystem- ServiceNow Store Roadmap: Developed transformation product roadmap and vision for the ServiceNow Store, yielding multi-million dollars in revenue. Introduced features such as Contact Seller, a live virtual agent powered by GenAI (NowAssist), and AI search.- Digitized Order Submission for partners on the ServiceNow Store to enhance their GTM experience. - Led the development of ServiceNow's GTM Journey Mapping product. Architected business processes within lead-to-cash (L2C) space.- Implemented Process Mining and optimization strategies, reducing Cost to Serve by 10% through Process Discovery & Process Mining. - Championed industry best practices to enhance user journeys and boost product adoption, driving process improvement.- Program Management & Enablement: Developed product roadmaps through stakeholder analysis & data-driven insights, addressing complex challenges with As-Is/To-Be analyses and gap/root cause analysis. Ensured seamless communication & alignment between cross-functional teams.

Santa Clara, Ca, Us

Built and scaled three strategic products - Digital Transformation, Business Value, and ValueScan from inception to launch, enabling the sales team to engage in strategic customer conversations. Empowered the digital journey of customers while enhancing value management tracking. Earned the VP Award in 2021 for exceptional leadership.- Built and implemented patented digital transformation frameworks for ServiceNow, serving as Customer Zero, to measure ROI and guide sales strategy, influencing multi-million dollars in pipeline generation.- Developed a strategic roadmap accelerator by collaborating with pre-sales teams. Aligned customer business outcomes with ServiceNow solutions and quantified value leveraging the ROI engine.- Developed and implemented a unique business value management product, a library of metrics, enabling value realization and visualization across departments.- Conducted business value discussions for key strategic customers, collaborating with senior leaders like CIOs and CHROs, aligning customer objectives with ServiceNow solutions, and fostering stronger partnerships.- Developed and scaled a digital transformation framework product serving 100+ customers and 11 internal departments, increasing the enterprise-wide digital score from 44 to 65 on a scale of 100.- People Leadership: Recruited and developed a team, leading three Scrum teams from inception.- Championed a culture of change by fostering cross-departmental collaboration, mentored team members, and promoted best practices in training and processes. - Managed a product advisory council and initiated the development of a scalable digitization app used by 500+ users and 100 customers, employing Agile/Scrum methodologies.

San Francisco, California, Us

Enhanced marketing performance and customer engagement through data-driven strategies. Bolstered data governance and reliability, fostering stakeholder trust and maximizing ROI. Optimized marketing campaign effectiveness and facilitated a 100% increase in the customer base. - Led complex technology migrations and received the Exceed Award in 2017. - Owned product vision and roadmaps for two product lines, curating and prioritizing backlogs to guide BI teams in delivering MVPs and fostering continuous improvement.- Enhanced data infrastructure and governance, improving data reliability and stakeholder trust.- Improved data quality and marketing performance: Achieved a 4-5% reduction in marketing discrepancies by defining KPIs, analyzing ROI, and implementing changes through Adobe Analytics and Tealium.- Led the creation of 1M+ profiles within 6 months through a unified data layer, enabling effective segmentation and targeted marketing using AudienceStream and Optimizely.- Championed a unified data syndication strategy, improving process workflows and leading data delivery for customer models from Hadoop and Azure to external platforms.

Houston, Texas, Us

Directed a customer conversion-focused initiative, "Top 1,000 Pages", a pivotal component within a global, multi-billion-dollar, cross-functional digital transformation endeavor aimed to enhance marketing-generated opportunities, increase revenue, and secure market share gains.- Devised the "Top 1,000 Pages" initiative, employing data-driven strategies that yielded a 15% surge in lead capture within six months.- Innovated omnichannel processes for lead flow optimization, serving as the cross-functional lead for marketing operations and resource management across global regions.- Implemented standardized lead scoring methodologies across business units, recalibrating lead scoring logic within Oracle Eloqua for the HP Software division.- Conducted training and facilitated change management workshops for over 200 users to drive Aprimo adoption, providing steadfast support and leadership across the software group.

North Billerica, Ma, Us

As the only lead data analyst across teams, I provided critical omni-channel web marketing metrics to product marketing teams, analyzing and interpreting results to drive future marketing strategies. Delivered product-specific insights in the form of weekly / monthly reports incorporating accounts, sales, marketing data, and product-based ROI across omni-channel marketing initiatives; integrated marketing campaign data using MS Excel, Tableau, SQL Server, Google Analytics, Google AdWords, MS Dynamics CRM 365, and Eloqua. Created reports for account management teams to track financial tracking of their account/ quota performances.

As the company's first web marketing lead, I designed comprehensive weekly / monthly reports for interactive omni-channel marketing and sales operations funnels and presented daily interactive dashboards to non-technical senior management and executives. Leveraged MS Excel to unify data into complex reports from SQL, Salesforce.com, Google Analytics / AdWords, MS Access, and other data sources.

Mba

Bachelor Of Engineering - Be