- Lead a team of curators, responsible for content programming on all traditional and digital storefronts offering Ring Back Tones- Identified and substantiated playlist/compilation hypotheses- Sought out new music in order to create and maintain popular playlists/compilations- Solicited song submissions from record labels and content aggregators, and worked closely with them to devise music-related contests and giveaways- Curated and maintained a large number of varied… Show more - Lead a team of curators, responsible for content programming on all traditional and digital storefronts offering Ring Back Tones- Identified and substantiated playlist/compilation hypotheses- Sought out new music in order to create and maintain popular playlists/compilations- Solicited song submissions from record labels and content aggregators, and worked closely with them to devise music-related contests and giveaways- Curated and maintained a large number of varied playlists/compilations around themes, celebrities and special occasions, in Hindi, English and 13 regional languages- Worked with cross-functional teams to progress towards various content objectives- Managed databases of content, responded to content requests, and helped program algorithms to suggest content- Analyzed data and performance indicators of own as well as the team's work Show less

- Managed the entire gamut of showroom related operations including stock procurement, shelf space allocations, instore merchandising, promotions and sales

- Created communication ideas for Standard Chartered Bank's marketing plans, with an objective of increasing the frequency of credit card usage among the existing customers- Planned and executed campaign ideas for Apple Computers' iPod and iMac range of products

- Planned and managed the brand repositioning activities of Cranes Software- Planned and executed activities aimed at enhancing the brand image of StorageTek International Corporation

- Executed brand-building activities for Caterpillar Commercial Pvt. Ltd.- Managed the regional account of LG Electronics and executed initiatives to enhance the LG brand image through newspaper advertisements, press releases and visual merchandising- Handled the soft re-launch of Dunlop brand of tyres through BTL marketing activities

- Played a vital role in signing up key accounts for the agency including Airports Authority of India, Kudremukh Iron Ore Co. Ltd. and Satyam Infoway Ltd.- Duties included Copywriting, Media Planning, and liaison with designers, artists and printers