Financial and Equity Data Analysis

• Created, executed, tracked, and managed email channel campaigns.• Built delivery templates, workflow templates, and campaign templates.• Designed and implemented integration with external databases to load customer profile data and transactional data into the Adobe Campaign database.• Designed, developed, and monitored campaigns.• Set up automated export workflows.• Created the multi-channel campaigns.• Created typology rules, personalization blocks, conditional content, and personalization fields.• Developed campaign workflows, targeting workflows, and technical workflows.• Extended schemas and updated the physical structure of the database.• Configured and extended campaign data models/schemas based on client requirements.• Configured interfaces by adding filters, indexes, keys, and links in custom and extended schemas.• Managed schedulers for recurring and continuous deliveries.• Tested campaign proofs for client deliverables.• Interpreted and implemented campaign business requirement documents (BRDs).• Conducted image upload activities using CSS.• Modified tags, paragraphs, ordered lists, and unordered lists using HTML.• Updated target schema data, including insertions and updates to existing schemas and receipts.• Created new schemas and custom schemas.• Worked on multi-wave campaigns across Email, Push Notification, and other channels.• Manually created and generated reports in CSV/Text format for campaign managers.• Captured responses and sent acknowledgment emails.

I was part of the website construction strategies and designing team for code splitting and HTML/CSS optimizations, ways to minimize main thread work, JS execution time and payload reductions, page template or Information Architecture changes, etc.

Worked with Qualified SEO professionals with solid experience in developing SEO campaigns and analytics.• Off page Optimization: Link building process with all submissions, and regular updating on social media profiles. • Regular blog submissions in Wordpress blogging sites and optimizing it.