I embarked on a remarkable venture by establishing the very first advertising agency in Kabul, Afghanistan. One of the notable highlights during this period was my involvement in the rebranding of Roshan Telecom, a project that elevated it to the esteemed position of Afghanistan's premier mobile company. Championing Brands in challenging markets. I successfully led initiatives to introduce and establish renowned brands, including UNILVER, Bake Parlor, and Samsung, in this complex and demanding market. My tenure at JWT in Kabul was marked by the development and execution of thought-provoking campaigns that went beyond conventional advertising. A pivotal project during this period was my role in crafting the Afghan Election Campaign. One of the campaign's standout achievements was the organization of the largest female-only concert in Mazar, featuring Farahd Daya and attended by over 20,000 Afghan women. This event was a powerful and inspirational initiative that not only mobilized and engaged the audience but also encouraged civic participation, particularly voting.My work at present is marked by a commitment to exploring new horizons and venturing into uncharted markets. I am actively engaged with ESTV, the largest Gaming TV Channel, where I am involved in the exciting task of expanding into untapped territories and markets.Furthermore, currently, I am collaborating closely with the illustrious Hollywood producer, Larry Kasanoff, known for his work on iconic films such as Terminator 2, Dirty Dancing, and Mortal Kombat. Together, we are embarking on a mission to launch and support Blackbelt TV in Asia, with a specific focus on key markets like India, Pakistan, Saudi Arabia, and other Middle Eastern countries. This venture represents a fusion of the entertainment and media worlds, showcasing my ability to bridge diverse industries.

During my tenure at Zee TV USA, I played a pivotal role in the channel's successful launch in the USA. My responsibilities included organizing and producing road shows to raise awareness and boost Dish TV subscriptions. Additionally, I had the privilege of managing and producing ZEE's two mega events, SA RE GA MA and ANTAKSHARI. Working closely with the Zee TV USA team, I significantly helped ameliorate the subscription base within the South Asian community. In my five-plus years with Sony TV USA (SET), I had the distinct honor of overseeing the channel's official entry into the Pakistani market. This historic endeavor involved coordinating meetings with officials, fostering joint ventures with local media outlets to establish strong working relationships, and orchestrating the grand LUX STYLE AWARDS in Dubai for SET. In collaboration with GEO TV(Pakistan), I led efforts to coordinate and produce road shows aimed at increasing Dish TV subscriptions among the Pakistani community in the USA. Moreover, I took on the formidable challenge of arranging the ground-breaking SONU NIGAM SHOW for GEO.