Alex Vișoiu Email & Phone Number

Bucharest, Romania

Took over the digital activities unit in a very challenging power & gas industry, impacted by harsh regulatory decisions in a shady environment, deeply affected by the war in Ukraine. Led a team of 2, in charge with development & optimization of all digital touchpoints and channels (website, mobile app, online chat), combining marketing, digital communication, UX and IT compliance skills. Also in charge with digital campaigns, on all social and regular channels.

Bucharest, Romania

Redesigned the creative & client service departments by recruiting fresh blood, inspiring the creative teams to deliver better ideas and greatly crafted executions, every time focusing on adding value to client’s digital business• Management of the creative team in charge with the digital deliverables & experience for clients like: The European Parliament (The Romanian Bureau), Orsay, Hospice Casa Sperantei, Tempini • Coordination of account management team for delivering a great client-agency experience• Supervisor of all efforts involving social media content & community management• Digital strategy for enhancing the overall online experience for agency’s clients: website experience > e-commerce performance > social media excellence > online customer care experience • Digital strategy for launch of special projects / specific campaigns / activations for established digital businesses• Performance management for a team of 6 people • Budget planning & controlling

Bucharest, Romania

Reshaped the online unit by restarting all digital activities towards sales performance, lifting the online channel share in overall sales results. Created better usability & experience on company’s digital assets (web properties, checkout experience, My Care web & mobile apps, social channels, e-mail marketing).• Designed the digital strategy & KPIs for Romania and aligned with Liberty Global central team• Set KPIs & performance management metrics for RO team members• Designer of UPC online proposition: exclusive offers & products, online-only campaigns, 3rd party coop campaigns• Digital marketing strategy, with focus on direct-response campaigns for increasing the online channel share in overall sales (concept, creatives, execution, amplification, optimization) • Online care strategy, with strong focus on self-care, self-service and online retention• Social media management (planning, content strategy, community management, monitoring & reporting for all social channels)• Rebranding of all digital properties, according to the new value proposition across CEE countries - sept 2017: web, mobile, apps, social media channels, etc. • Partnerships with content providers / coop campaigns for boosting digital engagement & sales (HBO, Nat Geo, Eurosport/Discovery, TV5 Monde, History Channel, AXN, etc.)• Management of digital budget (creative, production, media, etc.)• Relationship marketing, loyalty & retention campaigns in digital

Bucharest, Romania

Launched the RO business unit of a well-established international performance marketing agency.• Coordinated A-Z cross-channel digital campaigns• Analyzed business and marketing KPIs, identified solutions, designed the campaigns, creative/channel/budget optimization, monitoring, reporting • Landing page conversion audit + actions for lifting the conversion rate• Setup reporting tools, campaign enhancements for reaching the conversion targets• Find the right allocation of budgets for digital channels used in media mix (ex: Google, Facebook, YouTube, LinkedIn, affiliate networks, e-mail, mobile) • Reporting and insightful analysis (intermediate and post campaign evaluations)• Research, strategy, creative & implementation and project management for new websites launches (Ambient, DENTESTET UK) and campaign landing pages• Led the RO office performance team (1 performance marketing executive + 1 performance engineer)

Bucharest, Romania

Client portfolio (digital only): Romtelecom Residential, Romtelecom Business• Project manager for the new Romtelecom website (residential section) on Magento eCommerce platform: - coordination of internal teams (development, creative, UX) and 3rd party developers - direct involvement in designing the wireframes, user experience enhancements and page layouts - implementation of SEO plan, in-line with Deutsche Telekom guidelines • Account manager for Romtelecom Business Unit’s online presence: launch of new services, dedicated online platforms for new services, web-based apps; • Project team member for Cosmote prepaid social platform, Dinamo Bucharest football club website.

Bucharest, Romania

Client portfolio: Romtelecom (digital), Dolce Sport (digital), Skoda Romania (digital, ATL, social media), Garanti Bank (ATL, digital, internal communication), Radisson BLU Bucharest (digital & ATL), Piraeus Bank Romania (social media), Pepsico – Lay’s (ATL), Lacerta Winery (digital & ATL), Karamolegos Bakery (ATL), UNIQA Asigurari (digital). • Effective communication with the client’s product & communication teams, collecting insights to understand the real business needs and identify opportunities; • Briefed the internal creative team, in order to design integrated campaigns that meet the communication objectives; • Planned strategies to increase sales, increase of customer data base, customer care KPIs; • Sent detailed reports campaigns performance and optimized on-going campaigns; • Handled all client budgets; • Responded promptly to client’s inquiries, handled and resolved complaints and proposed alternative solutions to problems; • Cross-collaboration with other advertising / media agencies for implementing end-to-end campaigns.

Bucharest, Romania

Graduate, Economics, International Business & Trade

Foreign Languages, Literatures, And Linguistics